Date

Story Links

Simmons, Serta, Sealy and TempurPedic Among Others Attending Specialty Sleep Association Green Initiative Conference, May 8

Leggett & Platt Continues Focus On Healthier and More Restful Sleep

With New Innovative Softech Innerspring

Low-profile pocketed mattress topper-coil offers alternative to foams and deep upholstery layers to minimize disturbance and provide comfort.

Edited by: Dale T. Read, Editor-in-Chief

Leggett & Platt is leading the charge in improving healthy sleep and sleep product performance with the continued advance of the company’s innovative innerspring coil technology. For decades with the exception of the Marshall or pocketed coil and European continuous coil construction, most innerspring units were either traditional simple knotted Bonnell hour-glass steel coils or an unknotted offset LFK style coil. Consumers and the retailers who sell mattresses were offered basically the same innersprings or coil type mattresses regardless of the brand. While coil count or tensile strength, or even steel gauge and density of the coils varied, the basic designs and engineering remained the same for many years. However in the past two years Leggett & Platt has re-engineered the concept and construction of innersprings to address the issues of comfort, response, conformance and support. They have given another whole life to the idea of innerspring-based mattresses.

Leggett & Platt recently introduced the latest in the company’s line of innovative innerspring products: the new Softech coil sleep system. At 2.5 inches in height, the Softech coil is a resilient, plush innerspring designed to bring comfort and performance to the top layer of mattresses.

The product’s tough, low profile comfortably cushions a sleeping body, provide individualized coil support and offers a durability that prevents body impressions that often form with traditional foam or fiber toppers.

Engineers at Leggett & Platt’s IDEA (Innovation, Design, Engineering, and Acceleration) Center designed the 2.5-inch Softech coil from a thin-gauge wire made from recycled steel. They discovered that the tiny, pocketed innersprings react like a pillow when constructed with at a high coil count ; they conform, support and respond to a sleeper’s body. In addition, the unique construction of the small, individually-pocketed Softech coils minimize disturbances by reducing motion transfer from partner to partner.

“Softech takes advantage of the comfort-inducing effects of coiled steel as a compressible, responsive element,” explained Tom Wells, Jr., director of engineering strategy and technical support for Leggett & Platt. “The coils have a smaller diameter and a lighter gauge than standard innerspring wires. Using approximately 5.5 turns per coil, we’re able to increase material efficiency in a vertical, flexible dimension.”

Durability and longevity in bed toppers is an increasingly important issue to mattress shoppers. Some foam and upholstery toppers compress or lose their comfort layer within a short span of time. By contrast, the average lifespan of a Softech topper provides years of comfort without body impressions.

Softech’s ergonomic efficacy is also less costly than the high-density cushioning of some visco-elastic or latex foam solutions. Because upholstery comfort layers are so tightly packed, they require substantially more raw materials to achieve the same result of an innerspring comfort layer.

This new 2.5½inch Softech topper-layer coil comes on the heels of Leggett & Platt’s Superlastic PRO, one of the tallest coils used in modern bedding manufacturing. Standing at seven inches tall, PRO’s three-turn, alternating continuous coil system increased mattress profile height at a reduced cost to manufacturers and retailers.

“We see an emerging trend of customizing a sleep set’s vertical profile by using a variety of innerspring heights,” said Wells. “Mattress shoppers want it all; the plush look of a pillow top, the comforting feel of Active Support technology, and all at an affordable price. Softech offers each of these.”

Leggett & Platt is also providing point-of-sale materials for bedding manufacturers and retailers to use in their marketing efforts. The program comes complete with brochures, banners and posters, a short video and a retail sales associate (RSA) pocket reference card. L&P has also developed a small POP display to demonstrate Softech’s active support features.

“Leggett & Platt understands that the end consumer wants bedding that delivers a ‘Wow’ moment in the way of comfort,” said Mark Quinn, group executive vice president of marketing for Leggett & Platt’s bedding division. “We also realize that many of those same consumers don’t care for upholstered pillow tops. The goal of our bedding group is to offer manufacturers and retailers high-quality products and unique selling stories that can deliver healthier and more restful sleep to their customers.”

Retailers and manufacturers seeking more information are invited to: www.leggett.com 417-358-8131

About Leggett & Platt

Leggett & Platt (NYSE: LEG) is a FORTUNE 500 diversified manufacturer that conceives, designs and produces a broad variety of engineered components and products that can be found in virtually every home, office, retail store and automobile. The company serves a broad suite of customers that comprise a "Who's Who" of U.S. manufacturers and retailers. The 126-year-old firm's continuing operations are composed of 20 business units, 20,000 employee-partners, and more than 160 manufacturing facilities located in 18 countries.

Leggett & Platt is North America's leading independent manufacturer of: a) components for residential furniture and bedding; b) components for office furniture; c) drawn steel wire; d) automotive seat support and lumbar systems; e) carpet underlay; f) adjustable beds; and g) bedding industry machinery.

Protect-A-Bed® Now in Select JCPenney® Outlet Stores

Allergy and Bed Bug Products Available in Four Stores

Protect-A-Bed, a leading provider of mattress protection products, today announced five of its products will now be carried in select JCPenney Outlet stores across the United States.

The stores will carry Protect-A-Bed’s AllerZip® Mattress Encasements, AllerZip Pillow Protectors, Premium Mattress Protectors, Premium Pillow Protectors and Premium Crib Protectors. The JCPenney Outlet Stores featuring the product are in Milwaukee, Wis.; Rancho Cucamonga, Calif. (near Los Angeles); Reynoldsburg, Ohio (near Columbus, Ohio); and Forest Park, Ga. (near Atlanta).

The products also are planned to appear at www.jcpenney.com starting in July 2009.

“We’re thrilled that our customers in these four areas now have the opportunity to purchase our products in a traditional retail store close to home,” said James Bell, Protect-A-Bed’s CEO. “Our mattress encasements are an effective prevention tool in the fight against bed bugs, and dust mites and other allergens.”

In particular, Protect-A-Bed’s AllerZip Mattress Encasements with the BugLock™ Secure Seal 3 Sided Zipper System offers a bed bug entry, escape and bite proof barrier between individuals and their mattresses. The product is easy to install on mattresses, cool to sleep on, air vapor porous, waterproof and absorbent on all six sides. AllerZip products also are the ultimate dust mite barrier, offering complete allergy protection.

“Mattress encasements are a must have for every home,” Bell said. “They aid those with allergies, assist with bed bug prevention, and protect mattresses from spills and stains.”

Protect-A-Bed’s Premium Mattress Protectors and Premium Crib Protectors showcases the company’s unique Miracle Membrane®, which is both waterproof and absorbent while being air vapor porous to create a cool and comfortable sleep environment. The mattress and crib protectors are fitted sheet style and fit all visco-elastic, inner spring and latex mattresses up to a depth of 20 inches. Like all Protect-A-Bed products, these protectors are designed to shield individuals from bacteria, dust mites and pet dander in their beds that can lead to asthma, rhinitis and eczema.

All Protect-A-Bed products protect mattresses from spills and stains that can void mattress warranties and decrease their usable life.

About Protect-A-Bed®

Protect-A-Bed produces mattress protectors that provide consumers with a healthy and comfortable sleep environment. The product was developed in South Africa in 1980 and Protect-A-Bed was first established in the USA in 2000, and offers bedding protectors to help create a dry, bed bug free, anti-allergy sleep zone for people of all ages. The product is now sold in 27 countries and Protect-A-Bed is the leader in mattress protection innovation. The company developed the proprietary Miracle Membrane® and patent pending Bug Lock® and Secure Seal™ for bed bug protection. Protect-A-Bed products are listed as a Class 1 Medical Device with the Food and Drug Administration and have received the Good Housekeeping Seal.

To learn more about the full line of Protect-A-Bed mattress and pillow protection products, visit www.protectabed.com.

Anatomic Global Rejects Claims of Competitor’s Lawsuit

“This is just more bullying of the retailer,” says Farley

By now the mattress bedding industry knows that Tempur-Pedic has filed a lawsuit against as many as 15 mattress /bedding manufacturers - .including such major manufacturers as Sealy Simmons and Serta as well as suppliers and smaller boutique or specialty sleep companies. Anatomic Global is one of the companies being sued by Tempur-Pedic.

Anatomic Global CEO David Farley said a lawsuit filed against his company and the other competitors by Temper-Pedic was “totally baseless and without merit in law.” Farley went on to classify the lawsuit as nothing more than Temper-Pedic’s ongoing strategy of using intimidation against its retailers as a means to protect its market share.

“This is an unfortunate and pathetic attempt by the school yard bully, Temper-Pedic, to push its retailers into submission by implying they will be unable to get product from companies like ours in the future,” said Farley. “Instead of trying to win business by treating dealers with respect, allowing them to market their products and earn a decent margin, Tempurpedic is threatening to kill the supply chain that fosters competition and that keeps their company in check from total domination of the market.”

“I personally respect Tempur-Pedic for being leaders in the fully integrated, two-step direct-response marketing business and for being international brand builders par excellance’, but they insist on being ‘retailer minimizers’ as if, as my father would have said, they just don’t understand what side of their bread the butter is on,” he added.

Farley said Anatomic Global has a 28-year history of product design and manufacturing that the U.S. Patent Office has apparently not yet been deemed as relevant “prior art.” He added that as his company adds more and more national chains to its client roster, that the second-generation memory foam products such as those produced by Anatomic were indeed superior to that of the market leader, and much more in tune with the changing needs of consumers and the retailers “second-wave” opportunities.

“Tempur-Pedic can improve its market share by better product innovation and customer service, not through baseless legal action. Based on my conversations with retailers the lawsuit was announced with a clear negative implication on them also,” he added.

Founded in 1989, Anatomic Global, Inc. sets itself apart by raising the bar on the manufacture and supply of “proudly made in the USA” environmentally-friendly mattresses and bedding. The company upholds a 360-degree green manufacturing commitment in three ways – by developing applications for its innovative and sustainable plant-based formulas; by leading the industry with its zero-air emissions manufacturing process; and by applying the most efficient direct-to-store and consumer-direct delivery methods for a reduced carbon footprint.

In 2008, the company launched the Ecomfort Mattress brand of mattresses featuring its signature, patented EcoMemoryFoam™ extreme open-cell plant-based memory foam.

For more information, visit www.ecomfortmattress.com.

The Sharper Image® and Natura World Enter License Agreement

Agreement with Specialty Mattress Manufacturer Demonstrates

the Sharper Image Brand’s Continued Momentum and Versatility

The Sharper Image today announced that it has entered into a licensing agreement with Natura World Inc. of Cambridge, Ontario for specialty mattresses in memory foam, inner spring, air and latex as well as adjustable beds and mattresses.   Natura is a leader in the North American bedding industry with a passion for creating healthy sleep products while helping their customers achieve a superior night’s sleep, alleviate pain, and increase comfort through unique sleep systems. Natura combines in-depth experience with continuous product development to produce progressive and innovative products with natural and organic materials.

Under the terms of the agreement, Natura will have the rights to manufacture and distribute their Sharper Image branded mattresses and adjustable beds to a broad range of premium retailers in the department store, bedding, specialty, club, e-commerce and mail-order channels in the United States and Canada.

“As we continue to build on our existing licensee foundation, we remain committed to selecting partners able to manufacture compelling products synonymous with The Sharper Image brand name and heritage,” said Federico de Bellegarde, VP of Licensing at The Sharper Image.  “Natura World Inc. shares our enthusiasm for developing the highest quality, detail oriented and innovative products.”

“We are excited about our partnership with The Sharper Image”, said Scott Miller, Senior Vice President of U.S. Sales. “We have some great new technologies planned for our Sharper Image Collection and look forward to developing this brand as the cutting edge in sleep innovation.”

ABOUT THE SHARPER IMAGE

Through licensing, The Sharper Image offers a broad range of exciting, innovative and technology rich products of superior quality and design. The Sharper Image is owned by a joint venture between Bluestar Alliance, Hilco Consumer Capital and Gordon Brothers Group. For more information, please visit www.sharperimage.com.

ABOUT NATURA WORLD INC.

Founded in 1994 by the Rossdeutscher family, Natura World is committed to nurturing healthy bodies, souls and the planet by providing a nourishing night’s sleep through sustainable, earth-friendly materials and manufacturing processes.

For more information, please visit www.naturaworld.com.

New Ergomotion ‘Affordable High-Value’ Adjustable Bed in Production

A streamlined new bed, the Ergomotion Series 100, chops the price of adjustable “active lifestyle” bed-bases while providing the highest-value for shoppers seeking the best bargain in the adjustable industry.

The bed is wall saving, meaning beds can be adjusted in place while keeping it next to the night stand. Two Ergomotion beds can be connected yet operate independently. The beds, in queen size, will retail from $899 to $999.

The new unit is designed to look like an ordinary white bed box spring. A hand controller allows personalized settings for maximum comfort. The controller is hard-wired to a quiet but heavy-duty DC motor. The advanced engineering in each new bed requires no tools for set-up. The foundation operates with or without the optional legs--it may be used in a bed frame or on the floor.

The new Ergomotion Series 100 adjustable base is designed for use with traditional headboards, footboards and existing bed frames. This bed enables owners to watch TV, read, use laptops and play video games from an inclined position on a wide variety of existing mattresses. It may also provide health benefits for people with poor blood circulation, neck and shoulder pain, gastric reflux, arthritis, asthma, snoring and breathing problems. Owners report improved spinal alignment and deeper night’s sleep. The Series 100 bed carries a 20 year limited warranty.

New mattress sales account for nearly all adjustable base units sold nationally, although the bases may be used with many but not all existing mattresses.

“This new bed delivers a deeper, more restorative, night’s sleep than old fashioned flat beds,” Ergomotion President Kelly Clenet said. “We have a promotional unit that pretty much does it all.”

Ergomotion adjustable beds fit in any frame and elevate to a sitting position. Seven sizes are available. All are wall saving and feature removable legs. Snap-in replacement parts require no tools. In-home service issues and questions are handled by a 24 hour toll free “consumer help” phone line.

Selected Ergomotion customers will be offering the new Series 100 in test markets prior to the new bed’s premiere September 14 – 17, 2009, at the World Market Center, Las Vegas, Building C, space 1415.

For additional information please visit www.ergomotion.us or call 805-688-3151.

Comfort Solutions Completes Coast-to-Coast

Executive Sales Team with Addition of Chad Megard

In a move that rounds out its executive sales team and provides complete national sales coverage, Comfort Solutions has re-hired Chad Megard to the post of vice president of sales and business development, according to Dave Roberts, company CEO and president.

Megard, a 20-year veteran of the mattress industry, first joined Comfort Solutions in early 2006 as vice president of sales. In his new position, he will be based in Minneapolis and will focus on U.S. business development for Comfort Solutions, reporting to David Binke, executive vice president of sales.

“We’re extremely excited to have Chad back at Comfort Solutions,” Roberts said. “We are now fully staffed to execute all of our strategic objectives, which include strengthening our sales performance with current retail customers, substantially growing our customer base and focusing keenly on retailer needs.

“I believe we now have the best, most experienced and professional executive sales team in the industry.”

Before re-joining Comfort Solutions, Megard served in various sales posts—including senior vice president of sales—at the former Spring Air Company, from August 2007 until the producer ceased operations last month.

Prior to that, he spent five years at Serta as vice president of national accounts, vice president and brand manager for the company’s former Masterpiece line, and as group vice president of sales, his last-held position. Megard’s resume also includes sales posts at Sealy during the years 1992-2001, as well as retail sales experience at Slumberland in Minneapolis.

A major global mattress producer and brand, Comfort Solutions has 12 domestic mattress factories and 27 international licensees, each dedicated to helping drive business for retail customers through innovative and timely products and programs.

For more information contact Comfort Solutions at: 630-230-9744 or visit www.comfortsolutions.com.

Flex-A-Bed Unveils Next Generation of Adjustable Beds

Easier to Use and More Options at the Same Great Price

Flex-A-Bed, a leading designer and manufacturer of adjustable beds recently announced that its extensive product line is even easier to use with its state-of-the-art wireless control system. After decades in the sleep business Flex-A-Bed executives know that an essential element of the consumer’s health and well-being is the bed he or she sleep son, because nothing is more important to one’s health than a good night’s rest. A good bed is welcoming, durable, comfortable and can be adjusted to the sleeper’s needs with the touch of a button. A Flex-A-Bed adjustable bed is your bed for life.

After years of research and design Flex-A-Bed has set a new standard in the industry for how adjustable beds are built and how they function. From wireless hand controls* that give endless freedom to create that perfect position to sleep in, to all new Linak actuators that are the quietest and most durable that the company has tested, there is truly no bed built like a Flex-A-bed adjustable bed.

“We listened to the market and heard what our customers were saying – more options, greater flexibility and refined engineering,” said Max Morrison, president of Flex-A-Bed. “We could not be prouder of the advances we have made, not merely in terms of technology, but also in price. With all of these additions to our already top of the line suite of products the price of our beds has not changed.”

Flex-A-Bed’s expert craftsmen have built every Flex-A-Bed adjustable bed using the same guiding principles of care and consideration since 1969. Since all Flex-A-Bed adjustable beds are built in one location and Flex-A-Bed offers such a variety of options, Flex-A-Bed officials tell BEDROOM Magazine that it is simple to make a Flex-A-Bed adjustable bed that is right for every customer.

From an optional massage feature to three different levels of mattress firmness and three different mattress styles, the Flex-A-Bed Premier Model provides everything a customer deserves and requires for a restful night’s sleep. With easy one-touch wireless controls, powerful motors and frames that fit your existing headboards, Flex-A-Bed is truly “your bed for life.”

“We understand that as people get older, their needs change. Our goal is to provide a bed that allows them to continue living the active lives they want to lead,” said Morrison. “We are confident in our product and know that customers will enjoy years of comfort and better sleep when they purchase a Flex-A-Bed adjustable bed.”

Since 1969, Flex-A-Bed adjustable beds have been built by hand by expert craftsmen in our LaFayette, Georgia factory and offer enough options and styles that you will be able to create your bed for life. Flex-A-Bed adjustable beds are designed for home use only and not as a replacement for a hospital bed.

For a better night’s sleep, a more comfortable place to rest or relief from the discomfort of a health ailment, contact Flex-A-Bed at 1-800-421-2277 or online at www.flexabeddealers.com.

* Wireless controls are available on all models except for the Value-Flex.

Sterling Sleep System’s Modular Mattress Design Allows

Hoteliers to Reduce, Reuse and Renew

According to Sterling Sleep Systems of California the EPA advises hotels that they have an opportunity to make a significant environmental contribution through waste prevention simply by switching to modular mattress designs, such as those made by Sterling .. with little or no increase in cost.

Brent Eneix, Managing Partner for Hotel Seven4one states “As a ‘Green’ hotel, we are striving to be environmentally responsible in every facet of our operation. Partnering with Sterling Sleep Systems has resulted in the reduction of future waste, fits into our business model and is very exciting. The comfort and luxurious feel is a bonus and something that our type of discerning clientele expects.”

Sterling Sleep Systems has designed a modular mattress that is not only sustainable but provides a high level of comfort and luxury. “Since installing Sterling Sleep Systems mattresses, guests have provided only positive comments about our beds” says Cliff Reynolds, Managing Director of Silver Saddle Ranch & Club.

Sterling’s Eco Friendly component based mattress allow for the replacement of soiled, worn or damaged sections which result in renewed mattresses that continue to provide the comfort for hotel guests, reduce maintenance expenses and extend the life of hotel mattress. “Since we changed to Sterling modular mattresses, we have had a few guest accidents but we are now able to unzip and replace the top cover panel of the mattress with a spare while we had the original dry-cleaned. The beds are really great and save room down time” says Reynolds.

An expert in sustainable component based beds, Sterling Sleep Systems has pioneered and perfected modular mattress design and holds patents on an original replaceable component mattress system. Tony Hochschild, President of Sterling Sleep Systems, shares his philosophy “For over 20 years, Sterling Sleep Systems has been crafting mattresses with three distinct criteria in mind. Mattresses should increase value for hotel guests, provide superior hygiene, and significantly reduce environmental impact.”

About Sterling Sleep Systems

Sterling Sleep Systems makes mattresses and mattress components under its flagship American Pacific Plastic Fabricators. Established in 1987, the company is a privately-owned domestic manufacturing company with 20 years experience making a wide range of specialized products. These products are used in medical, military, aerospace and consumer industries. Sterling/APPF, Inc. has a strong track record in product innovation and development. Sterling Sleep Systems holds several U.S. patents supporting exclusive design features of our various products.

With an emphasis on environmentally-friendly, private-label hospitality industry beds, our Orange County- based company operates a modern 65,000 square foot facility in Garden Grove, California. Sterling Sleep Systems firmly believes we best serve you by best serving the requirements of your guests first.

For more information contact Anton Hochschild at Sterling Sleep Systems,

Telephone: 714-891-3191 E-mail: Anton@sterlingsleep.com or visit www.sterlingsleep.com.

Launch of FXI Announced

The Sale of Foamex International to MatlinPatterson/Black Diamond Group Creates FXI

Edited by: Dale T. Read

For many years FOAMEX International has been a leader and a key supplier of foams to the mattress/bedding industry. Therefore the mattress industry took notice of the fact that on June 15th. a new company, FXI - Foamex Innovations, was formed …. resulting from the acquisition of Foamex International Inc. by MatlinPatterson Global Opportunities Partners III L.P. and Black Diamond Capital Management, L.L.C.  MatlinPatterson and Black Diamond completed the acquisition of substantially all of the Foamex assets on June 12, 2009.

A privately-held company, FXI will retain all current business lines and continue to lead the foam industry with innovative foam applications for its customers in a diverse marketplace – from the aerospace industry to office equipment and especially to environmentally-friendly home furnishings.  In addition, the Company expects to aggressively pursue new business opportunities and to benefit from the financial and business expertise of its new owners.

“The hallmark of our organization has always been our ability to look ahead, envision opportunity and imagine the solution that gets us there,” said Jack Johnson, president and CEO of FXI.  “As we introduce FXI, we are better positioned than ever as a more nimble company poised for future growth.”

“As a privately-held company, FXI will be more agile and more responsive to our customers’ needs,” Johnson said.  “We are now operating with a very strong and stable financial position, which includes virtually no debt and a significant amount of cash.  This position, combined with the entrepreneurial spirit that has always been at the heart of our Company, will enable us to move our business, our customers and the industry forward.”

“We have a top-notch team of scientists, a significant number of patents to our credit and advanced labs that set the foam industry standard,” Johnson added.  “We’ve established one of the most efficient manufacturing and distribution networks in our industry and have invented or perfected many of the technologies used in foam today.  We have the expertise, technology and capacity to respond to our customers’ needs and expand the applications of foam into new arenas.”

Johnson commented that the range and depth of products and services to customers will continue. “In fact, our new structure will enable us to better capitalize on the strengths of our people, the technological advantages we bring to the market, and the delivery of our products even more efficiently.”

“I would like to thank MatlinPatterson and Black Diamond for their help and commitment to creating FXI,” said Johnson.  “In addition, I would like to express our appreciation to our customers, employees and vendors for their support and loyalty.  We look forward to the opportunities ahead.”

About FXI

FXI is a leading producer of innovative foam products for the Home, Healthcare, Electronics, Industrial, Personal Care and Transportation markets. Products include finished goods, sub-assemblies, services and raw materials for OEMs, fabricators and retailers. FXI innovations and products provide comfort for automobile passengers and protect fragile electronic components in shipment. Our products help consumers sleep sounder and furniture manufacturers create comfort.  Our products provide for sharper images in digital printers and copiers and help consumers keep their homes clean. Our products provide critical components for filters, dispensers, gaskets and seals in everything from blood oxygenators to computer disk drives.

The company is headquartered in Media, Pa. For more information, please visit www.fxi.com.

Consumers “Flipping Out” Over News 2-Sided Mattress Program

2-Sided Mattresses Now Account For 27% of Sales at 1800mattress.com

Consumers pinched by the sluggish economy and seeking greater value in bedding purchases, have driven a dramatic surge in sales of two-sided mattresses for bedding retailer 1800mattress.com, which announced today that the increased value product now accounted for 27-percent of its unit sales in the first five months of 2009.

“Consumers are telling us that they are attracted to our $399 to $899 two-sided mattress program for its increased value. They understand the double-value proposition and believe they will get better performance from the mattress, even with the minor inconvenience of flipping the bed every six months,” said SVP of Merchandising and Retail Sales John O’Connell.

Virtually all mattresses were two-sided until the early 1990s when specialty sleep products and some inner-spring manufacturers began to introduce the one-sided concept. The driver for the change was the convenience factor of consumers not having to flip the mattress, but also because not having to build comfort layers on both sides of the unit reduced costs and added to manufacturer’s margins.

The current 1800mattress.com two-sided program was designed by the retailer, in conjunction with one of its longstanding vendors; Rex Bedding of Plainfield, N.J. Rex is an independent manufacturer well-known in the industry for its high-quality value bedding production.

The two-sided mattress line starts at $399 and goes up to $899. Models are available in firm, plush and pillow top. All the mattresses start with inner-spring units and are then enhanced with foam and other comfort layer ingredients. They are wrapped in quality cotton ticking.

Founded in 1976, 1800mattress.com is the leading national multi-channel (internet, chat, call center and showrooms) retailer of mattresses, box springs and bedding products. It features products by all major brands, including custom sizes, sofa beds, Murphy beds, futons, and adjustable and organic beds. Its award winning customer service is well chronicled in thousands of media articles and books. The company was also the first mattress retailer to introduce a two-hour delivery window, and fast national and international delivery of its products. Its business-to-business sales division supplies schools, hospitals, hotels and other institutions.

For more information, please visit www.1800mattress.com.

Keetsa Mattress Introduces New Pure Latex Mattress

Joe Alexander of Keetsa Mattress tells BEDROOM Magazine that the San Francisco mattress company has now introduced a new latex line that they expect consumers will receive very well. "We are very happy to announce that our long awaited latex mattress is available to the public," says Alexander.

The new Keetsa Latex is 100% OekoTek certified pure latex mattress with an individual coil core construction, has a natural wool layer and offers certified organic cotton. The Keetsa Latex will retail for $999 in a queen and carries the standard Keetsa 20 year non-prorated warranty. It also comes packaged in a box that fits in the backseat of most compact cars like the rest of the Keetsa Mattress lineup, making our packaging eco friendly.

Retailers and consumers interested in the new Keetsa latex mattress should visit: www.Keetsa.com.

Estate by Stearns & Foster® - New Luxury Mattresses Line Debuts at Mattress Firm

Mattress Firm, one of the nation’s leading mattress retailers, today announced that the Company will introduce six new bedding products from Stearns & Foster®, including four models of the new Estate Collection of luxury mattresses. Mattress Firm is the first and one of the few exclusive retailers in the market offering the Estate line.

“We are excited to introduce the Estate Collection to the Charlotte area because it allows us to give consumers even more options in sleep solutions,” said Steve Stagner, president of Mattress Firm. “At Mattress Firm, we are committed to helping our customers achieve a better quality of sleep. The addition of the Estate collection rounds out our specialty bedding selection, making it easier for consumers to find just the right mattress they need to improve their sleep – all under one roof.”

The Estate Collection will feature the first of its kind Intellicoil™ innerspring. The tempered Intellicoil™ “coil in coil” design functions as two coils in one, providing the ultimate combination of conforming comfort and support. The outer coil provides conforming support that cradles the body, while the inner coil provides the essential deep-down support necessary for a good night’s sleep.

Stearns & Foster® mattresses feature exclusive Variable Response Technology™ which is designed to deliver resilient responsiveness where your body needs more support, and cushioning comfort from head to toe. Each mattress also includes carriage tufted borders with eight vertical handles, corner wrap foundation finish and corner guards along with a heavy gauge Marshal Coil innerspring which provides a balance of conformance and support.

About Mattress Firm

Houston-based Mattress Firm (www.mattressfirm.com) is the nation’s premier specialty bedding retailer, offering a broad selection of both traditional and specialty mattresses from leading manufacturers including Simmons, Sealy, Tempur-Pedic and Select Comfort. Founded in 1986, Mattress Firm’s purpose is to transform lives by leading the way to personalized solutions for better sleep. With more than 500 stores in 38 markets, Mattress Firm offers consumers the benefit of highly-trained, knowledgeable sales professionals, a broad product offering and competitive prices in an attractive and comfortable store environment.

Joe Alexander of www.Keetsa.com To Speak at

Internet Retailers’ Conference in Boston Mid-June

Fastest Growing Tradeshow and Exhibit in US

By: Dale T. Read, Editor-in-Chief, BEDROOM Magazine

Joe Alexander of California-based Keetsa Mattress and the web guru of www.keetsa.com has been invited to speak at the 2009 Internet Retailers Conference (IRCE) in mid-June in Boston, MA. Keetsa is increasingly being recognized for it's innovative approach to the mattress industry. As a member of the Specialty Sleep Association, we are excited to bring Specialty Sleep products to an entirely new marketplace. Brick and Mortar stores are starting to realize that their website and web presence can drive sales, set them apart from their local competition and expand their market reach. Considering IRCE has been named the fastest growing trade show/exhibition in the country, Alexander tells BEDROOM Magazine that this is a considerable honor and a recognition of Keetsa’s growing success in the online and brick and mortar sales of specialty sleep mattresses.

Alexander points out that there are more than 13,000 trade shows held in the U.S. each year, it is a huge achievement for the show that's selected the fastest growing show in all the land by the leading publication in the conference business. That is exactly the honor bestowed on the Internet Retailer Conference & Exhibition, which several months ago was named America's fastest growing conference by Tradeshow Week at its annual "Fastest Fifty" banquet celebrating the fastest growing trade shows and conferences. In his invitation to the fifth annual IRCE 2009 to be held at the Boston Convention & Exhibition Center on June 15-19, 2009, Internet Retailer Publisher Jack Love explains how IRCE became America's fastest growing show and how this year's conference strives to outshine all those that went before.

Alexander is a proud advocate of internet retail marketing, especially as it relates to achieving a successful strategy for brick and mortar stores sales of sleep products.

For further information on IRCE or Keetsa Mattress contact:

www.internetretailer.com/IRCE2009/overview.asp

www.internetretailer.com/IRCE2009/speaker_detail.asp?sid=249

www.Keetsa.com

Foamex Introduces BodyZone, a New Defense For Hospitals and Nursing Homes

New Product Line to introduced at SAWC/WHS Meeting in Dallas

Edited By: Dale T. Read, Editor-in-Chief

While normally BEDROOM Magazine does not report on non-retail or non-commercial product innovations and developments, when a new mattress/bedding solution that could be eventually used in the commercial area, then we think retailers should know what could be coming in the future.

In April 2009, Foamex, a leading producer of polyurethane foam-based solutions and specialty comfort products, introduced its new BodyZone™ and BodyZone™ Ultra to the healthcare bedding sector as new solutions to pressure ulcer prevention, treatment and to achieve an optimum level in patient care.

With its signature approach of using the most advanced technology and engineering in the industry, Foamex has developed these series of new products to reduce the clinical occurrence of pressure ulcers that can result from long-term bed care.

In independent testing, the BodyZone support surfaces demonstrated superior performance over other brands by neutralizing pressure, heat, moisture, friction and shear – the factors that lead to dermal and tissue breakdown. 

“The healthcare market is a key pillar of our growth strategy at Foamex, and we are committed to bringing innovative solutions to this segment that can enhance patient care and maximize facility operations,” said Jack Johnson, Foamex President and CEO.  

The Problem With Pressure

“The magnitude of the pressure ulcer occurrence coupled with the recent changes in the Center for Medicare and Medicaid Service (CMS) reimbursement rules has increased the need for a more effective, creative and comfortable solution”, said Mario Neto, Foamex Director of Business Development.

In order to prevent pressure ulcers before they start, Foamex engineers worked with innovative designs and the Company’s latest generation of highly breathable memory foams to enhance the performance of its support surfaces portfolio.

Independent testing of these advancements illustrated that BodyZone’s technology delivers the lowest average and maximum pressure readings and the highest body envelopment scores for better comfort and care.

These new support surface solutions are manufactured utilizing Foamex’s patented VPFSM, or Variable Pressure Foaming, the most environmentally friendly manufacturing process available globally which has virtually zero emissions.

In addition, Foamex’s Surface Modification Technology (SMTSM) helps reduce friction and shear, offering additional protection to the skin.

Foamex has an excellent track record of developing new products for medical device applications including: dressing for vacuum assisted wound closure, applicators for preoperative skin preparation, blood oxygenators, products for breast cushioning during mammogram and instrument protection products to reduce the cost of replacing delicate and expensive surgical instruments.

Expert Input

Foamex introduced BodyZone at the 22nd Annual Symposium on Advanced Wound Care and Wound Healing Society (SAWC/WHS) Meeting, which was held April 26-29, 2009, in Dallas.  The SAWC/WHS show is regarded industry-wide as the premier educational wound care-focused program.  Beyond the BodyZone exhibit at SAWC/WHS, Michel Hermans, M.D., also presented a white paper on the benefits and protection capabilities of the new Foamex advancements.  Dr. Hermans is a well-known key opinion leader in the wound care arena with expertise in general surgery, trauma care and burn care.

For more information about BodyZone by Foamex and to download Dr. Herman’s paper, please visit www.foamex.com/html/04_healthcare_support.php.  

About Foamex

Foamex, headquartered in Media, PA, is the world’s leading producer of polyurethane foam-based solutions and specialty comfort products.  The Company services the bedding, furniture, carpet cushion and automotive markets and also manufactures high-performance polymers for diverse applications in the industrial, aerospace, defense, electronics and computer industries. 

For more information, visit the Foamex website at www.foamex.com.

Classic Sleep Appoints Gannon V.P. of Sales

Former Retail Veteran Sets Sites on Opening New Retail

Relationships & Better Training for RSA’s

Classic Sleep Products has turned to a well-known retailer, Justin Gannon, to head its sales development organization. Gannon joins Classic as its vice president of sales, as part of the mattress manufacturer’s belief that a strong retailer will better understand the merchandise and training needs of their colleagues.

Gannon is widely known for his seven-year tenure at Mattress Discounters, rising from director of buying to vice president of merchandising and marketing. During that time, he was responsible for the remerchandising strategy that led to significant increases in average selling prices and margins. Also, return rates dropped to historic lows as a result of his efforts. In addition to developing strong relationships with industry vendors and suppliers, Gannon oversaw the marketing direction of the company. Prior to joining Mattress Discounters, Gannon was a corporate account manager with Sealy.

“As we went through the process of looking at who the next head of our sales division should be, we realized that retailers don’t need another sales person, but rather a real partner who understands their business and what they need to generate new sales and profits. There was no question that person was Justin, as he is widely credited with remerchandising and growing one of the best retail brands in the country,” said Classic Chief Executive Officer Michael Zippelli.

According to Gannon, the challenge for retailers today is how to generate traffic and close deals, something he believes Classic products can facilitate.

“If you look at what Classic has accomplished over the years, its has gone from a high-end brand to now more effectively offering price points across the full spectrum of retailer needs,” he said. “Moreover, the entrepreneurial and independent nature of the company gives it an unmatched ability to respond to dealer needs.”

Gannon said his priorities are to hire additional sales associates in parts of the country where Classic has some geographic opportunities, and fine tuning a new training program for retail sales associates to help them better sell specialty sleep products.

Gannon received his bachelor’s degree from James Madison University. He and his family reside in Manassas, VA.

Classic sells its bedding products under the Dormia brand, constructed with the finest components from around the world including all-natural and high-performance covers, lamb’s wool, visco-elastic memory foam, Talalay latex and a unique, multi-zone latex core.

The company offers enhanced features such as a quilted mattress tops and deluxe combination models that are comprised of memory and latex foam, as well as adjustable beds that allows each person to maximize their own sleep comfort. All premium bedding products are manufactured in the U.S. using hand-made craftsmanship and custom embroidery. The products are the highest-quality sleep products available in the market today.

Classic’s line of visco-elastic memory foam and latex mattresses, with various luxurious constructions, represents the fastest growing segment of the bedding market. The mattresses are designed to help customers get the maximum benefit out of each and every night’s sleep.

For more information, visit www.dormia.com.

Comfort Solutions Shows Their Full Mattress ‘Brand Family’ and Offers Online Retailer Services With New Website

Both Consumers and Retailers to Benefit From Website

Consumers seeking to research mattress / bedding products offered by Comfort Solutions at www.comfortsolutions.com will now find that they can now view the company’s broad selection of mattress products as a series of individual brand experiences—each with its own image, positioning and product features—thanks to a newly completed, total revamp of the Top 10 mattress producer’s web site.

Comfort Solutions’ retailers also will be benefiting shortly from a password-enabled, online sales training section—as well as immediate access to a gallery of brand images and logos—now being readied for rollout this summer.

“We are very committed to helping retailers drive more business, whether it’s through a more effective online presentation of the Comfort Solutions brands they sell, or through the development of new site-based services that directly address what retailers need and how quickly they need it,” said Dave Roberts, company CEO and president.

“Our new site not only better defines and differentiates our brands for consumers,” Roberts added, “but also will be an invaluable tool for retail sales associates who need additional sales training, advertising graphics or product assistance.”

Comfort Solutions’ own reps will have the ability to order promotional materials for their retail customers online, streamlining collateral service and delivery to stores.

The new web presence incorporates Comfort Solutions’ expanding brand family, including the Perfect Contour, Natural Response, Laura Ashley, eXtended Life (XL), Reaction and King Koil collections, as if each brand had a distinct “mini-site” of its own.

Other new features include an international section that promotes the company’s major position as a global licensor and links visitors directly to each licensee’s site; an extensive, alphabetical Mattress Glossary that defines more than 60 terms a mattress shopper may encounter, plus a highly interactive mapping function for locating Comfort Solutions dealers.

According to Roberts, the site also was intended to define and reinforce the relationship between the Comfort Solutions and King Koil names. “The new site makes it clear that Comfort Solutions is our company name while King Koil is a quality mattress brand within our family of product brands,” he noted.

A major U.S. and international mattress producer and brand, Comfort Solutions has 11 U.S. mattress factories, each dedicated to helping drive business for their retail customers through innovative and timely products, programs and services

For more information, please visit www.comfortsolutions.com.

Simmons Joins National Trade Group

Specialty Sleep Association Expands Membership With Top Bedding Manufacturer

The non-profit Specialty Sleep Association (SSA) today announced that Simmons Bedding Company (“Simmons”), one of the nation’s top bedding manufacturers, has joined the organization, which helps educate consumers, retailers and manufacturers on “The Future of Sleep.”  Simmons, which manufactures both innerspring and specialty bedding products, is known for incorporating innovative technologies into its mattresses and is increasingly adding natural components to its bedding lines.

"The SSA is thrilled to welcome Simmons, one of the country’s top mattress manufacturers, to our organization,” said Dale Read, president.  “Simmons is taking an active role in the SSA’s Green Initiative Conference on May 8 as Anne Kozel, specialty sleep brand director, Simmons, will address the attendees as part of a manufacturer’s panel focusing on ‘Defining the ‘Green’ Issue --- What Direction are We Taking.’”

"We are very excited to join the Specialty Sleep Association and to help expand the awareness of the Specialty category,” said Scott Smalling, president of Simmons’ specialty products division.  “Simmons is committed to this category with our ComforPedic® and Natural Care® brands, and we intend to continue to expand our offerings to meet the ever changing needs of today’s educated customers."

The Specialty Sleep Association (SSA) Green Initiative conference takes place on May 8 at the Hyatt Regency Coconut Point, Bonita Springs, Fla.  The SSA Green Initiative is a process designed to identify, define and standardize how mattress manufacturers and retailers label “green” and natural sleep products.  The ultimate goal will be to create a certification program based on existing, accepted standards and to define terms such as "green,” “natural,” “all-natural” and “organic." Registration for the conference can be found at: www.sleepinformation.org/contactnew/GREEN.html.

Atlanta-based Simmons Bedding Company (www.simmons.com) is one of the world's largest mattress manufacturers, manufacturing and marketing a broad range of products including the Beautyrest®, ComforPedic by Simmons™, Natural Care®, BeautySleep® and Beautyrest Black® brands. Simmons operates 19 conventional bedding manufacturing facilities and two juvenile bedding manufacturing facilities across the United States, Canada and Puerto Rico.

Simmons also serves as a key supplier of bedding to many of the world's leading hotel groups and resort properties. Simmons is dedicated to developing superior mattresses and promoting a higher quality sleep for consumers around the world.

Over the past several months, the SSA has succeeded in attracting other new members to its group, such as Sealy, Organic Mattress, Inc., TempurPedic, Leggett & Platt, Englander, Natura World, Hollandia, Lilly Management, Comfortaire, and Latex International, among others.

Founded in 1995, the Specialty Sleep Association (SSA) is a national not-for-profit organization created to facilitate the growth and positive awareness of the specialty sleep category. Its members develop and/or sell specialty sleep products, including air, flotation, latex, foam and adjustable sleep surfaces, and related merchandise. SSA membership is comprised of more than 100 manufacturers and retailers ranging from small, family-owned businesses to large corporations.

Companies interested in learning more about air, water, memory foam, latex, gel, adjustable beds and green or all natural sleep products should contact SSA Executive Director Tambra Jones, tambra@sleepinformation.org. Visit www.sleepinformation.org.

Natura World Unveils Blog: Embraces New Media as Sustainable Messaging

Cutting-edge companies throughout the US and Canada are now reaching beyond conventional mass media and traditional direct marketing efforts to tell their story through person-to-person social media venues. Natura World Inc, the nation’s largest manufacturer of organic and natural bedding and mattresses, has taken the company’s sustainability message one step further with the launch of a blog to compliment the business’s social media efforts.

“We want to reach our customers and we want to do it with the least possible environmental impact,” said Natura World President, Ralph Rossdeutscher. “Because of my role in ISPA, our membership with the Sustainable Furnishings Council, our involvement with the Specialty Sleep Associaton’s “Green Initiative and other sustainability efforts, I felt it was important to look at how we’re communicating with the world.”  

Natura has been on Facebook and Twitter since 2008, holding regular contests and interacting with people from around the world 24/7. A number of staff members have accounts and often answer questions on the company’s behalf. For Earth Day, Natura invited Facebook fans to post pictures of their mattresses for a chance to win an organic mattress.  

“We’re excited about leading the sustainability charge for the home furnishings industry in both products and messaging,” said Rossdeutscher. “With all of our products, we strive to make it easier for everyone to choose green, natural and organic. Now we’re making it easier for the world to interact with us as well.”

Launching the Natura World Blog is another way for customers to get the information they need – quickly – and to feel part of the Natura World Family.

To connect with Natura on Twitter, follow these people:

@MrNatura

@LarrylKlein

@JuliaRosien

@NaturaWorld  

To connect with Natura on Facebook, search NaturaWorld.com on the fan pages.  

To see Natura’s new blog, visit www.NaturaWorld.com/blog.

Natura has been producing organic wool-filled bedding for 15 years. For their organic line, all of Natura’s organic cotton farms use biological rather than chemical based growing systems offering a sustainable choice for its bedding.  Organic Natura Grow Wool™ adheres to strict standards that ensure the wool is accepted as organically grown, harvested and labeled.  Natura purchases wool from ranchers who participate in its organic Natura Grow Wool™ program and its organic wool fleece is naturally cleaned and disinfected with vegetable soaps and steam instead of conventional methods that use harsh detergents and petroleum-based chemicals.   Natura World is the only mattress manufacturer in North America that cards its own wool, thereby reducing the excess transportation costs and the risk of contamination. As well, Natura World is a proud member of the Organic Trade Association.  

About Natura World

For 15 years, Natura World has been providing natural and organic bedding products for the whole family – from babies to kids and teenagers to adults and even the family pet. Because a good night’s sleep is as important as nurturing our fragile planet, Natura makes it easy to choose green, natural and organic bedding, pillows and mattresses. Simply put, Natura matches eco-integrity with cutting edge technology to create handcrafted, healthy sleep systems.

Retailers and consumers seeking more are invited to: www.naturaworld.com.

FabricTech2000 Taps Bergman as New President & COO

Industry Veteran Plans Major Geographic & Channel Expansion

For Leading Sleep Products Protection Company

FabricTech2000, the nation’s leader in bringing advanced technology and comfort to the sleep products protection industry, has named Jeff Bergman its new president and chief operating officer.

With nearly 30 years experience in the industry, Bergman is widely credited with driving major sales increases as executive vice president of sales and marketing for Spring Air’s former Phoenix licensee, and most recently as national vice president of sales and marketing at Aireloom Mattress Company.

“We are excited about the energy and expertise Jeff brings to our brand. He is by far the most successful sales and marketing executive in the mattress industry today, and has a tremendously successful track record taking strong brands and expanding their retail presence,” said FabricTech2000 Chairman and CEO Arnold Hershbain.

Bergman said he was drawn to the FabricTech2000 opportunity because of the quality of the product, advanced technology and the increasing importance accessories are playing in retail strategies.

“With declining traffic and sales, sleep shops and furniture stores are hungry for new sources of revenue and accessories, particularly quality protection products. These superior products can be an important new source of incremental sales for retailers,” said Bergman.

“When I studied the category, no one in my opinion was offering the quality, value and rigorous testing that FabricTech2000 offers to the marketplace and I wanted to be a part of this company’s growth,” he added.

Bergman said his initial plans will be to complete the recruitment of a national sales force that was begun by management last year, and to open new accounts, particularly in the Southeast, Midwest and Western United States.

FabricTech2000 sells through more than 700 retail locations throughout the United States in chains such as Sleepy’s, RC Willey, Value City Furniture, Ashley Home Stores and Mattress4You. Currently there are over 3 million Bed Barriers in use throughout the United States.

Dealers typically position FabricTech2000 products as a premium solution for mattress and pillow protection in their stores. Because the company provides exceptional training and support to the dealers and their retail sales associates, there is usually an attractive spike in accessory sales after our products reach the floor.

Hershbain said that new technologies offered in their products make the FabricTech lineup a favorite for consumers purchasing higher-end bedding and, in particular, visco latex products. Plus, FabricTech is endorsed, recommended and used by more than 12,000 physicians in the United States.

“The unique construction of our products provides the ultimate in protection, without altering the feel of the mattress in any way. This is particularly important in visco and latex products. The consumer is making the purchase based on a particular feel when they demo a mattress in the store. In many cases, with other mattress pads, they would be dissatisfied with the mattress when they get it home because most pads interfere with the temperature sensing properties of the foam and alter the mattress’s overall comfort,” said Hershbain.

All FabricTech2000 products prevent skin particles and moisture from reaching a mattress, using a three-step approach. OmniGuard® Ultra’s breathable PolyKnit™ outer layer absorbs perspiration, moisture and stains, while the waterproof InnerShield™ membrane protects them from reaching the mattress. It wicks moisture away instead of creating an uncomfortable “puddle” effect. This also prevents mold and mildew from forming. OmniGuard® Ultra is naturally dust mite, bed bug, stain and water resistant, and is made with no added chemicals, so it is safe for children and pets. The products are waterproof, quiet and cool, unlike noisy, sticky vinyl.

The InnerShield™ membrane also safeguards a mattress manufacturer’s warranty since it can be voided if there is a stain on a mattress –regardless if your claim is for another reason.
 

Founded in 1992, FabricTech2000 provides consumers with a safer and healthier sleeping environment by utilizing the most advanced technology, the finest materials and highest quality workmanship. In addition, all FabricTech2000 products are proudly made in the United States and adhere to strict medical guidelines. FabricTech2000 is the exclusive provider of mattress protection products for The Style Network.

For more information about FabricTech2000 visit www.fabrictech.com or call 800-758-8563.

Vinyl Products Offers Decades of Supplier Expertise for Waterbed, Air Bed and Other Manufacturers Needing Vinyl Barrier and Containment Technology

Vinyl Products Mfg. Inc. has been in business since 1970 providing 100% made in USA components for both waterbed and air bed manufacturers.

Vinyl Products holds some of the original patents for waterbeds. These include using fiber as a wave inhibitor, and “T” corner construction.

In the heyday of waterbeds Vinyl Products supplied water components to many of the smaller to mid size conventional mattress manufacturers that offered softside waterbeds, and we have been providing components for softside waterbeds to companies in Europe since 1985.

Because Vinyl Products manufactures in-house we can offer any size and fiber wave inhibitor configuration that is required. Lead times for up to 100 units is 6 working days, maximum lead time is 2 weeks. We make everything to the client’s exact measurements because an exact fit leads to a lower return rate and a happier consumer. Our warranty covers both materials and workmanship, not just the workmanship. Vinyl Products prides itself on a return rate for waterbed mattresses of less than ½ of 1%.

Vinyl Products supplies water mattresses to distributors that need replacements for old softsides, industries that need to contain water in either a bag or open container system. We have made water bags for theater speaker systems, liners for hazmat materials, veterinary hospital beds and water beds for art installations. Do not assume that a water cushion system cannot be made without speaking with us first.

Vinyl Air Chambers As Well

Vinyl Products has been making vinyl air chambers since 1985, as a supplier for other companies before marketing our own adjustable air beds. We still make vinyl air chambers for several companies that manufacture their own line of air beds. As with waterbed mattresses, we can offer whatever size you need, and make everything to your specifications. Lead times are 6 working days.

Vinyl Products also supplies clear vinyl boot covers and belly bands that can be printed with your logo, to protect your mattresses in your show room.

Vinyl Products has always been an OEM supplier as well as marketing our own product lines. We offer longevity, proven designs, low return rates and fast production of 100% US Made Products.

Manufacturers interested in exploring vinyl applications for waterbeds, airbeds and other vinyl containment application should contact Kim Brown at : Vpforeign@aol.com 775-882-4472.

Simmons, Serta, Sealy and TempurPedic Among Others Attending

Diverse Group of Manufacturers, Certification Experts, Retailers to Meet

April Means "Green Cleaning" for Jamison Bedding

Earth Day Marks a Time for Change for the 126 Year-Old Bedding Company

On April 22, otherwise known as "Earth Day," the Jamison Bedding team took a vow to start "green cleaning" their organization. The 126-year old company started a recycling program at its corporate headquarters and is striving to conserve energy. They started by eliminating Styrofoam cups throughout the office and they organized an official "green team" to help motivate employees to recycle.

"This is something we have wanted to do for a long time," says Frank Gorrell, President of Jamison Bedding. "We already recycle much of our manufacturing materials; we thought it was important to practice this not only in the plants, but in the offices as well. Climate change is such an important issue facing us right now, and we want to be part of the solution."

In addition to Jamison Bedding's "green cleaning" efforts they are also in the process of creating greener sleeping products for the public and also looking into beginning a mattress recycling program in the future.

"We realize that mattress recycling has become a significant concern in our industry," says Frank Gorrell. "We want to start thinking of ways we can help resolve this problem, and decrease the amount of mattress taking up space in our landfills."

Jamison sells to over 400 quality, independent furniture retailers and has commercial alliances with Hypnos Bedding, Intercontinental Hotels, Choice Hotels, and a 40-year partnership with Marriott.

Jamison Bedding realizes that the most renewable resource is YOU! This is why they are going increase their efforts in helping to reduce their carbon footprint.

For more information about Jamison Bedding, please visit www.jamisonbedding.com.

Leggett & Platt Delivers Retailers a Better Way to Sell Sleep

Experience the Leggett & Platt Retail Solution and

Leggett & Platt Home Collection in High Point

Ever the pioneer, Leggett & Platt is now helping retailers sell the benefits of sleep through the debut of two new programs under Leggett & Platt® Consumer Products Group. The Leggett & Platt® Retail Solution™ is an innovative program designed to help bedding retailers increase revenue through a series of turn-key marketing solutions; and the Leggett & Platt® Home Collection™ is a new brand of bedding accessories combining comfort and simplicity for better living.

Positioned to change the way bedding retailers do business, L&P Retail Solution is a U.S. Patent Pending concept providing all the tools retailers need to effectively engage and assist their customers – from point-of-purchase display systems and signage, to marketing collaterals, to sales aids and training and performance management systems. In addition, L&P Retail Solution includes a complete range of bedding merchandise spanning sheets, pillows, ornamental beds, bedding support products, adjustable bed bases, mattress and pillow protectors, and more.

“By offering these unique tools and products in a comprehensive package, we can help the retailer sell the benefits of better sleep,” said Rob Woods, president of Leggett & Platt Consumer Products Group. “Dealers who take advantage of our Retail Solution will increase their revenues with the sale of additional bedding accessories, while simultaneously improving the experience for their customer.”

Within the L&P Retail Solution product system is a line of bedding accessories from the newly-launched Leggett & Platt Home Collection. Created to help consumers sleep well and live better, this collection includes MicroPlush™ mattress and pillow protectors, high thread count sheet sets, and a range of pillows for back, side and stomach sleepers.

“The Leggett & Platt Home Collection consists of premium products at affordable prices, something consumers are searching for in this current economic climate,” said Herman Tam, group vice president of sales and marketing.

The L&P Retail Solution also includes products from other well-known Leggett & Platt® brands including Fashion Bed Group™ and Adjustables™ by Leggett & Platt®.

Collectively, the Leggett & Platt Retail Solution and Leggett & Platt Home Collection can help bedding retailers build relationships with their customers and increase their sales, even during tough economic times.

About Leggett & Platt® Consumer Products Group Leggett & Platt® Consumer Products Group, a division of global diversified manufacturer Leggett & Platt®, is the premier provider of bedding products and accessories to the retail community. Headquartered in Whittier, Calif., the company is committed to delivering innovative, high-performance products at an exceptional value.

L&P CPG products are marketed under four brands, including the Leggett & Platt® Home Collection™, Fashion Bed Group™, Southern Textiles and Adjustables™ by Leggett & Platt®. Together, they manufacture a complete range of consumer bedding products and sleep accessories, available in retail furniture and bedding stores nationwide.

For additional information, please visit www.leggett.com\consumerproductsgroup.