Every sales professional in the retail mattress industry has nightmares about the difficult, hard-to-convince customer. These difficult customers tend to be known as the skeptical shopper. They find it difficult to believe ANYTHING they’re told, no matter how much you may know about high spring counts, new patented mattress technologies, advanced coil-on-coil designs, and other mattress features. These customers will only purchase products that are backed by hard facts, tangible proof, and authenticity. Pressure imaging systems can provide your skeptical shoppers with the factual data and unbiased information they’re looking for and at the end of the day help you turn these demanding shoppers into satisfied mattress customers.

XSENSOR’s pressure imaging system is an ideal mattress-fitting tool that lets you instantly demonstrate the straightforward facts and benefits about mattress comfort. Sales professionals seeking more innovative ways to build customer trust can use this state-of-the-art system to fit customers to mattresses that are unique to their body type. Fitting someone to a mattress is similar to getting fitted for eyeglasses or a pair of running shoes. Salespeople need to be seen as experts to build trust and gain their customer’s respect. XSENSOR’s retail mattress system is a mattress-fitting tool that helps you evaluate mattress comfort and support with your customers and ultimately match them to a mattress that meets their individual sleep needs. Not only will you have some fun and increase your referral business by providing a memorable sales experience, but you’ll also help customers purchase a comfortable mattress more quickly, thus reducing their confusion and tendency to shop around. "Sales professionals will find XSENSOR’s retail mattress system extremely easy to use," explains Stephen Anstey, Director of Market Development for XSENSOR Technology Corporation. "Our pressure imaging system demonstrates the effects of body pressure on a mattress in just seconds. Pressure images transform the feeling of comfort onto the computer screen with easy-to-understand profiles. Customers can see pressure relief and mattress support for themselves."

Demonstrating quality, comfort, and product comparisons accurately is next to impossible in the retail mattress showroom. With XSENSOR’s pressure imaging systems, retailers are able to build excitement into the purchasing experience, educate customers, and fit even the most skeptical customer to a mattress using a concrete sales approach.

Pressure imaging—seeing really is believing.