Sleep is as natural as the sun and plays a vital role in our daily regimen. During this dormant period, it recharges and rejuvenates weary body organs and tissues, and restores the body to an alert state.

The quality of a person’s sleep also factors into the sleep equation. When we drift off to sleep, we either fall into a deep, restful sleep, or into a shallow, light sleep. Natural as Sleep aims to promote a high quality of sleep as well as a high quality mattress without the use of chemicals.

The average adult sleeps approximately eight hours a night—which represents about 1/3 of our lives. It’s during this time that our lungs and skin breathe their deepest. Have you ever wondered what’s in your mattress? Natural as Sleep combines some of nature’s finest natural and organic elements: wool, cotton and latex and delivers them in their products—mattresses.

Wool: Nature’s blanket. With its fine texture for softness and abundance of natural attributes, wool is a living breathing fiber with natural stretch and elasticity, composed of the same protein that makes up the outer protective layer of your skin; it works in total harmony with your body’s own protection mechanisms. Outstanding performance properties and luxury make it the perfect choice for every area of your life—especially your mattress. Wool’s natural, crimp-like spring has natural recovery and maintains a loft in your mattress for years to come. Each fiber is resilient thanks to its complex internal structure, giving resistance and durability. Certified Organic Wool from Vermont and Uruguay is used in all Natural As Sleep mattresses and is a biodegradable fiber with natural lanolin, raised without herbicides, pesticides and insecticides.

Organic Cotton: Natural comfort. Organic Cotton is grown in soil without the use of any toxic chemicals and it is not exposed to any chemicals after the growth process. Natural as Sleep’s mattresses are made of 100% SKAL Certified Organic Cotton, a naturally pliant, supple, and strong fiber.

Natural Latex: Nature’s cushion. Made from the latex sap of the rubber tree, natural latex is a much safer alternative to memory foam mattresses. Memory foam mattresses, like most commercially available mattresses, are made from petroleum based polyurethane foam, an extremely flammable material. Latex foam comes in a variety of densities for different firmness needs, and, unlike memory foam, it doesn’t have to heat up to cradle the body—the effect is immediate, without the need for chemicals. People find 100% natural latex foam mattresses to be incredibly comfortable, relieving pressure points and improving circulation.

Look for Natural as Sleep organic sheets, pillowcases, blankets and towels in 2008.

Natural as Sleep believes in and supports companies who practice fair trade and environmental reform.