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Magniflex will present its new "GeoEthic Collection," the most advanced collection of natural oil-based memory foam mattresses, at the winter Las Vegas Furniture Market from January 28 through February 1. Made with non-toxic, renewable, organic materials, the collection is part of the company’s long-standing commitment to innovation and to serving the environment.

In debuting The GeoEthic Collection, Magniflex, Italy’s largest mattress manufacturer, has replaced the largest petroleum-based component found in other visco-elastic memory foams with a natural oil alternative. The results are soy and vegetable oil versions of Memoform, the company’s proprietary eco-friendly memory foam. The foams in all Magniflex mattresses and pillows have always been based with water or latex—and now with soy and vegetable oil—to be healthier for both the consumer and the environment.

Each mattress in the collection has a core made of the newly designed Memoform, which features aloe and castor plant oils in some models. Each model’s covering fabric features a different renewable fiber sourced from plant or marine life, including: soy fiber in SoyGreen models; bamboo fiber in EcoBamboo; corn fiber in Mais Prestige; and marine algae fiber in SeaCell Emotion. Mattresses in the collection retail from $2,399 to $6,499 in queen, and are available in all standard mattress sizes.

"Magniflex has taken a global leadership position in the ‘eco’ bedding category by coming out with not one, but eight natural oil-based memory foam mattresses," said Henry Burney, who heads the U.S. operations for Magniflex. "We are very excited to add the GeoEthic Collection to our mix of natural products that provide consumers with a comfortable, safe and restorative night’s sleep."

Complementing the mattresses are three pillow models in The GeoEthic Collection, ranging from $159 to $179 per pillow at retail. The GeoPremium pillow is made entirely of soy from the core to the covering. With the soy covering, the hypoallergenic and anti-bacterial properties of the core are combined with the absorbency and softness of soy protein fabrics. Natural disinfectant and emollient properties of aloe are featured in the GeoStandard and GeoWave pillows. As in all Magniflex pillows, Airyform technology allows air to circulate freely throughout the pillow using "vent chambers" from top to bottom, so the sleeping surface feels cooler. The pillow coverings are removable for easy laundering.

Known for its quality craftsmanship and innovation, Magniflex has developed many unique mattress covers and cores that provide comfort and safety to consumers while minimizing impact on the environment. It was the first mattress company to be certified by Oeko-Tex to guarantee absence of allergenic substances harmful to consumers and to the environment. Both the fabric and the foam in The GeoEthic are certified by Oeko-Tex.

Its Memoform technology enables the visco-elastic mattresses to relieve pressure and comfort faster, using weight-sensitivity rather than body heat to initiate conformity. This enables consumers to attain their desired sleep position faster than with other brands.

The GeoEthic Collection by Magniflex meets the new national fire safety standards mandated by the U.S. Consumer Products Safety Commission.

Magniflex was founded over 50 years ago in a suburb of Florence, Italy, and today 20 million people in 45 countries sleep on Magniflex mattresses. Known as a world leader in quality, comfort and innovation, its central manufacturing facility produces up to 10,000 mattresses a day, 80 percent of which are exported to countries such as Japan, Spain, Germany, Russia and now, the United States. Magniflex recently opened a showroom at 59 Crosby St. in Manhattan and a national dealer network throughout the United States.

call (888) 642-4800 or Winter Las Vegas Market Pavilion 3, Space #30208.