It has long been known that when farmers use chemical fertilizers, these pollutants erode our soil and make their way into our lakes and rivers, endangering the ecosystem. Organic products are grown and processed without the use of any pesticides, chemicals, dyes, growth hormones or antibiotics. For every queen-size organic mattress sold by Natura, including comforter and pillow, 5 acres of land are saved from pesticides and toxins for at least 4 years.

While many North Americans understand the health benefits of chemical-free foods, organic fabrics often don’t garner as much consideration. Toxins are easily ingested through airways and skin pores. By sleeping the next 1/3 of your life in a healthy organic bed, you can drastically reduce your exposure to dangerous chemical offgassing.

The key ingredient in Natura’s organic collection—wool—is often referred to as the miracle fiber. It naturally adjusts to individual skin temperature, keeping you cool when it’s hot and warm when it’s cold—making it a phenomenal bedding choice. Natura includes a layer of wool in nearly all of their mattresses, pillows and coverings.

Natura purchases their organic wool from ranchers who feed their sheep a purely organic diet and use natural disinfecting methods, involving vegetable soaps and steam, rather than conventional detergents and petroleum-based chemicals.

A study published in The Medical Journal of Australia concluded that sleeping on wool significantly reduces tossing and turning for a better night’s sleep. The lofty construction of wool conforms to the body in supportive softness and relieves stress to sensitive pressure points.

Natura Grow Wool^™ is also perfect for allergy and asthma sufferers. Lanolin oil, a component of organic wool, is a natural deterrent to common allergens. Natura Grow Wool™ also efficiently recycles moisture, creating a humidity-controlled sleep environment that dust mites, mold and mildew detest. Here’s how it works: The average person loses a pint of body moisture each night. With synthetic bedding, this humidity gets trapped under the covers, creating a damp, clammy environment that can disturb your sleep. Natura Grow Wool^™ can absorb up to 30% of its weight in moisture without feeling cold or clammy. Excess moisture evaporates back into the air, keeping the inside of Natura bedding dry, comfortable and allergen-free.

For safety, wool is an excellent bedding choice because it is naturally flame retardant. Wool requires a high temperature to ignite and burns more slowly than other fibers. Natura’s organic collection meets all fire regulations naturally without the addition of any chemical additives.

Natura encases all of its Natura Grow Wool^™ products with luxurious organic cotton covers. The naturally breathable cotton fibers allow water vapor to pass easily through the wool fill and evaporate, keeping bedding fresh and dry. All of Natura’s organic cotton farmers use biological, rather than chemical-based, growing systems.

Natura products meet the needs of consumers today without compromising the earth’s ability to meet them tomorrow.