The bedding marketplace has been evolving over the past two decades. We now find that the #1 Bedding Retailer has focused solely on the 20–25% of consumers who are looking for something different. The success of the leader has been firmly based upon the idea that no two sleepers are completely happy on the same sleep surface. This simple concept has propelled them into the number one spot in sales revenue and this was done at price points that most retailers honestly never thought were possible.

Following closely in market position we find another company who is geared toward the minority share of the overall bedding industry, but doing quite nicely with their entries into the visco-elastic arena. Yet with all of their success, they now find themselves in the middle of a sea of look alike and me-too competitors. The consumers are indicating that while they like the idea, they don’t like the looks. For many, the Euro design just isn’t appealing.

The conventional bedding industry, with 75–80% of the market is finding it increasingly difficult to continue to sell by brand name only. Consumers buy benefits, not brand names. The days of “if it was good enough for Mom & Dad, its good enough for me” have passed. Today’s consumer is tired of the same old thing and is out to find something completely different. They like the concept of adjustability or pressure relief, but they don’t like the pricing and the look isn’t doing much for them either. It doesn’t seem as if there is anything new in the marketplace that a dealer can offer to attract attention. That was until InnoMax, the innovative Specialty Sleep manufacturer, introduced Convert-A-Bed® technology!

After over three decades of listening to consumers and engineering sleep systems to fill their needs, InnoMax has reinvented the mattress! It is true that 90% of all couples disagree on the firmness level they prefer in a mattress. For years they had no alternative other than to compromise with the wishes of their significant other. Once adjustability became a reality, the problem then became one of limited choice and “oh my gosh” pricing for the luxury of change.

Convert-A-Bed® allows your customer to have a different firmness level on each side of the bed with a simple flip of a comfort module or the push of a button. Whether the client is interested in space-aged Genuine Memory Cell®, natural latex, adjustable digital air support or is just hoping to find a new twist on innersprings, they have now got it all in plush to firm support modules! And best of all, all models are available at very realistic, yet highly profitable, price points.

The Convert-A-Bed® is piloted by the elegantly styled Comfort Craft® line of mattresses. Each model is designed to keep the sleeper in an advanced state of perfect posture while the plush to firm support choice provides the desired level of firmness. Comfort Craft® incorporates the healthy benefits of temperature sensitive-breathe easy fabrics, natural bamboo fibers, responsive latex, Genuine Memory Cell® and the sensuous PetMe® material for a more restful and allergy free night.

Consumers enjoy choice, but it seems that no matter how many you have, it is never enough. With Convert-A-Bed® you have the ability to demonstrate virtually hundreds of sleep surfaces with very limited space. Additionally, as the consumer’s lifestyle needs change, they become repeat customers by keeping the luxurious outer mattress cover and upgrading the support system to the latest and greatest whenever the mood hits! This can also be an effective method for the retailer to profitably handle the burden of comfort guarantee replacements—change the inside while the consumer keeps the item that is of an intimate and personal nature. The Convert-A-Bed® program also features cleanable and refreshable designs so the client can maintain a showroom fresh sleep environment year after year, for the health of the entire family!

With as little as 3–5 display models, you can give your customers the freedom to choose personal comfort levels on each side of the bed in a variety of support options, such as adjustable digital air sleep, innovative sponge fluid technology, space-aged genuine Memory Cell®, natural latex and a new twist on pocketed coils, the Inno-Coil™. No where in the world will they find this level of choice. These five floor spaces actually represent 25 different opportunities for you to find that “yes” from the customer! With the proper sales approach, this is a story that definitely has a happy ending for the dealer and the consumer alike!

Choice also means a wide variety of price point options that eliminate the financial objections of the consumer. It also maintains higher profit margins because even with the myriad of choice it gives to the customer, it is a one-of-a-kind market opportunity to ensure you are able to set and hold your desired selling point. Many dealers have found by using their standard pricing structure, the Convert-A-Bed® line can and does command a higher profit margin while increasing customer satisfaction.

The trends in the marketplace force retailers to differentiate themselves from the pack or they will find very limited success. The InnoMax Convert-A-Bed® program can give you the technology to break away from the rut of doing the same thing and getting the less than you want type results. Dare to be different. The leaders never stagnate and remain static. Innovation and cutting edge ingenuity have placed InnoMax at the forefront of amazing sleep technology for 33 years. In this business it just doesn’t pay to be the last one on the “me-too” marketing bus. There’s nothing else like the Convert-A-Bed® opportunity! So no matter what your current business model or product line, be it the “S” brands, or name brand specialty sleep, you can add excitement and sales with Convert-A-Bed® technology!