Pacific Coast Feather Company recently won the 2006 Elite Award from CRM (Customer Relationship Management) Magazine, at an awards ceremony at the Destination CRM Conference held in San Jose, CA for its business to business website, www.pcf.com.

The Elite Award is presented to businesses that have experienced significant, measurable results by using customer relationship management software to improve its level of service with customers.

Pacific Coast Feather’s business to business website allows for furniture and sleep shop retailers to purchase products and track orders, saving hours of time associated with the paperwork related to buying.

Fritz Kruger, Senior Vice President of Marketing for Pacific Coast Feather noted, "This new system allows us serve our customers better than we could have using any other means. Using this tool allows our customers to save time and money while improving their supply flow. This translates into increased sales and improved bottom lines for our customers."

Located in Seattle, Washington, Pacific Coast Feather Company is the leading manufacturer of basic bedding in North America. Pacific Coast Feather designs and sells a specific line of basic bedding products for sale to sleep shops and furniture stores. This line includes: pillows, comforters, blankets, mattress pads, sheets and feather/fiber beds which are available in a variety of natural, synthetic and foam fill types. In addition to the Pacific Coast Feather Brand, the company manufactures and markets basic bedding products under the Sealy and Restful Nights brands.