Matt walks into your store searching for the "perfect mattress." James greets him and shows him a handful of mattresses from a variety of manufacturers. In less than a half hour, the customer decides on the one he’s going to buy.

During the demonstration, James, educates the customer on the benefits of the mattress as well as the linens they have in stock to fit the bed perfectly. Matt walks out of the store with everything he needs—(2) sheet sets, mattress protectors, a duvet & duvet cover.

The bed is delivered the next day and Matt is ready to climb into his new bed.

These stories clearly illustrate the need to take care of the customer before they leave your store. Regardless if Matt finds the "right" size or not, why did he have to go to another store to find what he needs and why should he go elsewhere?

Gotcha Covered has been perfecting their formula for superior linens that FIT to furniture and mattress retailers for over 10 years! Gotcha Covered knows the importance of impeccable customer service. They practice it on a daily basis. The company’s ability to respond immediately to customer challenges and special shipping requests truly benefits their retailers. Gotcha Covered understands the true definition of a "sheet emergency!"

The care involved in the design and manufacturing of their top-quality line definitely adds value. The company knows that thread count is not the only assurance of quality for sheets. Quality is also determined by the character of the fibers, as well as how the sheet is processed and treated every step of the way. Their linens do not contain formaldehyde or any other harmful chemicals. The fibers are long staple and single ply and the designs have European tailoring.

Starting this year, Gotcha Covered is adding down alternative duvets, duvet covers, split-head sheets and additional colors to their line. (photo of 618 thread count bed). In keeping with their "one size does NOT fit all" philosophy, their duvet collections are available in standard and oversized dimensions.

They also carry a matelassé collection, including bedskirts, exclusively designed for adjustable beds. Made in Portugal, the bedskirts have an opening that easily fits over the metal bar at the foot of the bed, elegantly disguising the "clinical" look. Matching shams and coverlets are also available.

"Providing linens to FIT ALL BEDS, including Tempur-Pedic’s dual systems, has given our accounts a great opportunity to service all of their customers," says Lisa Bernath Sommer, co-owner of Gotcha Covered. "Our determination in providing high quality fabrics, great value and educating staff, has allowed us to help our retailers grow and profit over the past 10+ years."

When Lisa trains sales staff around the country, one of the most frequently asked questions she has to answer is "why sell linens to my customer when they can go across the street and buy them?" She responds: "Because it’s good customer service! You are not trying to be a linens store, just a great sales person who wants to service their customer completely before they leave the store. Every shoe store sells socks & insoles. I’ve never walked out of a Nike store without add-ons for my shoes! The same should hold true for your customer."