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Adonis Furniture Looking to a Bright Future!!
By: Dale T. Read, Editor
Bill and Derek Nazzal of Adonis Furniture
want all their sleeper sofa/ futon retail customers to know that
the California-based lifestyle furniture company is viable and in
fact thriving and stronger than ever. In an interview with BEDROOM
Magazine, Bill Nazzal offers some background and perspective for
bedding/futon furniture retailers.
"First and foremost we want to thank all our
loyal customers for their constant and undaunted support," says Nazzal. "The dealers who buy from us have many suppliers to choose
from, and we at Adonis Furniture thank our retail partners for their
continued support and loyalty," says Nazzal. "We also want them and
any prospective furniture retailers to know that Adonis Furniture
today is a strong and thriving company."
Explaining the details of recent events,
Nazzal shared with BEDROOM Magazine that the past year "had proven
to be a very strained time for Adonis Furniture and our customers
alike." According to Nazzal in the spring of last year, Adonis lost
its largest, long-standing and previously most reliable factory.
Nazzal further explained, "This factory supplied our Superbody Line,
as well as our promotional frames and platform beds." Needless to
say, the magnitude of an unplanned closing like this was enormous to
Adonis and the company’s retail customers. "With no way to
immediately replenish our inventory," says Nazzal, "the shortages
were felt by all three distribution centers, and our customers soon
thereafter."
On a positive note, Nazzall confidently tells
BEDROOM Magazine, "We went to work, and we have been working
diligently with new factories to get all these items into production
and back in stock." Nazzall further notes that the new suppliers
have a far greater capacity, and therefore will be able to keep the
Adonis warehouse stocked more efficiently, while permitting work
processes to be streamlined and at the same time increase product
quality control. Further assuring his customers, Nazzall states,
"This is happening now! We have already started to receive
containers, and our inventory is continuing to grow. We will be back
to full capacity within the next two months." (by February 2007.)
Adonis : Alive, Well and Thriving
Squashing any negative rumors, circulating in
the lifestyle/futon industry, Nazzal and his son Derek re-iterate
that the company has met its challenges and is alive and well. "Some
of our customers may have heard negative rumors concerning Adonis’
future. Well we are here to assure sleeper sofa, futon furniture
dealers that these rumors are completely unjustified and totally
false."
Derek Nazzal emphasizes that the company has
long-standing commitments to future growth in the marketplace. "Our
history speaks for itself. My dad started Adonis Furniture in 1998
in order to consistently supply quality furniture for our ten retail
stores located in the San Francisco Bay Area. Our need at the time
as retailers was as great then as our retail customer’s needs for
quality and reliability are today."
Bill Nazzall adds, "With over 30 years of
business between retail and wholesale manufacturing, Adonis
Furniture is a strong, viable and thriving company. We pride
ourselves in understanding the needs and concerns of our retail
customers, and in the strength of the positive relationships we have
created with those customers and our manufacturing suppliers.
Both Bill and Derek express personal
commitment and a sense of determination to do the right thing for
their customers. "The Nazzal family name proudly stands for
unmatched quality and commitment," says Bill. "Adonis Furniture has
and always will aim to provide the highest level of service to all
our business partners."
Retailers can see
Adonis Furniture in Las Vegas at the WMC Building B, B0906
Adonis Furniture
(877) 323-6647
www.adonisfurniture.com
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