Click Logo to Visit

In recent years well-known privately or publicly-held top-ten mattress/bedding manufacturers either wholly-owned by the brand ownership and investors or licensee-driven have created national branding through company wide programs, marketing, distribution and advertising. Depending upon which company and which sources one speaks with, both very positive and negative viewpoints have been offered in terms of product quality, pricing, value, margins, customer-responsiveness, and flexibility with regards to these larger national brands. These top-ten companies on the whole have continued to develop excellent products and some of them have reported continued growth and expansion in recent quarters. On the other hand many smaller manufacturers, including some top-20 manufacturers, independents, specialty-sleep companies, and regional brands have opted to reject the concept of "expensive" consumer brand advertising, and have created "the store is the brand", high value, "family-owned’, lower cost, higher margin, close-working and flexibility stories for their retailers.

Very few manufacturers have sought to successfully carve out a niche and to chart the course to a middle ground position both leveraging off of a nationally recognized brand, while also offering the efficiencies, quality and high value of a smaller, privately held, closely-managed regional type company. Englander’s seven-licensee ownership team has done just that, creating a superior quality line-up of products based on advanced sleep technology while offering nation-wide service and presence, yet highly competitive prices and the personal touch of a smaller manufacturer.

It is an old expression and certainly often true as in this case that the synergy of the combined seven licensees yields a more powerful and enduring national presence. However in noting this observation a retailer should not overlook the fact that each of these seven manufacturers is a successful and proven name in the mattress field in its own right. The seven are highly-regarded names in their own market area: World Sleep Products in the Northeast; White Cross Sleep products in the Mid-Atlantic states; Spears covering the eastern-half of the Southeast; Frankel Company covering the central south; Illinois Sleep Products covering the upper mid-west; MediPedic covering Southern, CA , Arizona and the tip of Nevada; and Tulatin Sleep Products covering the mountain and northwest states. These seven, well-established local licensees pulled together to share vision, philosophy, strategic thinking and energy to re-vitalize and successfully build upon the national Englander brand.

If you are a retail buyer attending the Las Vegas Show in January/February go to the 8th. Floor of new World Market Center Building B, Space B862, and there you will find Englander with its full presentation of such lines as: the well received Synergy (pure natural Laytex^® with Zoned Visco Memory Foam); the Visco-PEDIC^® (with 7-Zone Visco Memory Foam Comfort Layer); Nature’s Finest Laytex Sleep Systems (100% Pure Natural Laytex rubber from Sri Lanka); and Englander’s extremely comprehensive innerspring program hitting all major price points, including a popular consumer-friendly $399-$999 price range.

If you attend the High Point market in the autumn, walk into the ground floor premier show space of the Plaza Suites, PS 100A and there you will find one of the most impressive, up front displays of mattress products. Englander also maintains a strong presence at the Tupelo Market; Frankel Company supports the national brand with a special showroom devoted to Englander. No shrinking violets here! This Englander team has made a choice to market as a national team with national exposure and they offer a broad product mix, excellent product features and benefits for the price points, several gallery programs, and amazingly effective point of purchase and theme-driven marketing materials for their retailers.

When asked to sum up what this unified Englander team offers its retail dealer partners beyond the obvious broad range of excellent quality, high-value products driven by "advanced sleep technology", Mark Savel, of World Sleep Products in Massachusetts and the Chairman of the Englander Marketing Committee, states, "When I look at our national competition and what they have to offer retailers, they seem like big, bulky battleships: large and perhaps powerful, but slow to move. We on the other hand are like a "PT" boat…we’re armed, we’re efficient, and we move fast and flexibly to meet the needs of our retailers and our consumers."

Contact Englander by Calling (800) 83-SLEEP or by visiting us at www.englander.com