Not satisfied with triple-digit growth and a nation-wide product return rate of less than 1%, the Comfor-Pedic^® team continues to push the luxury envelope. Comfor-Pedic^® plans to further solidify its position as the "Leader in Luxury" in specialty bedding at the January/February Las Vegas Market.

"We will be unveiling the most exciting and luxurious bed we have ever offered," proclaimed Jack Squires, company president. Squires promised that the new bed, (the name to be unveiled at Market), will set a new standard for luxury specialty bedding. When pressed for more information Squires was tight-lipped. (Hint: take a look at the advertisement in this edition of BEDROOM Magazine. Editor.) "All I can tell you is that this bed will allow our retail partners to offer a totally unique look and feel from anything currently on the market. And we have priced it strategically so that retailers can easily achieve well beyond their normal bedding margin." Squires further explained that this new bed will be slotted above the Mystere and will represent the new top-end of the Comfor-Pedic^® line.

Since exploding onto the specialty bedding scene, (born from Comfor Products, Inc. a sixty year old specialty foam company) Comfor-Pedic^® has firmly entrenched itself in the upper-end of the specialty market. "We believe the specialty consumer is geared toward the upper-end, and that those consumers are more than happy to pay for a bed in excess of $3,000.00 if they believe they are buying luxury, comfort and lifestyle," said Scott Smalling, CEO.

Smalling went on to say that the newest bed will incorporate all the innovations Comfor-Pedic^® is famous for such as the exclusive Comfor^® Material, which carries two U.S. patents, as well as their EDGE^® support system. Plus, Smalling added that the new bed will feature a unique ticking cover and top comfort layer of natural fibers.

"We designed this bed from the bottom-up to be the most dramatic, luxurious and profitable slot on any retailers floor," concluded Squires.

Visit Comfor-Pedic in Las Vegas at Pavillion3, Show Space P30604

Call: 1-888-291-1338