Gold Bond for 2007: Strengthen Relationships with Independent Dealers & Create Greater Value Below $1,000 Price Point

Today, Gold Bond is putting an emphasis on the independent retailer, the two-to-four store family-owned chain that is getting less and less attention from the larger brands. Instead of forcing them to carry lines they don’t need, or limiting what they can, Gold Bond is partnering with these retailers to provide them with high-quality, superior-value products that are also different. For example, retailers will see thick, rich and plush two-sided mattresses offered in the company’s Premier collection. Gold Bond offers independent mattress dealers some of the latest comfort technologies incorporated into the new Comfort Collection line: a collection created for smart, value-conscious consumers looking to spend under $1,000 for a quality mattress.

A discerning consumer walking into one of the company’s nearly 500 Gold Bond dealer locations will be able to differentiate the Gold Bond brand because of the look of its line-up. Consumers are struck by the plush profile of many of the Gold Bond beds. The company imports fabrics from Europe and the Middle East creating a distinct and differentiated covering selection on the beds which draws consumer interest to the Gold Bond line featured on the sales floor.

"I believe many in the industry are losing sight of the $1,000 and under mattress market—which still represents a whopping 70-percent of unit sales," said Gold Bond President Robert Naboicheck. "Instead of running away from this business, we at Gold Bond are actually adding innovation and features into our mattresses priced under $1,000 to bring more value to the consumer and increase our market share."

"In 2007, the increasing focus on sleep, as a contributor to healthier living, will continue to fuel volume sales," Naboicheck added. "As more consumers understand the importance of a good mattress for a comfortable and restorative night’s sleep, they will look for greater value in the mattresses they purchase."

Founded in 1899, Hartford, CT-based Gold Bond is one of the nation’s largest family-operated independent mattress, specialty sleep and futon manufacturers, and is known for innovation, leadership and adherence to high manufacturing standards.