Natura World is dedicated to generating success for all of their Dealers. Realizing that internet sales are defining the future of most industries, and in an on going effort to create innovative solutions to help retailers effectively meet the needs of their customers while also generating above average sales, industry leader Natura World, Inc. is launching a Dealer-focused initiative that gives consumers the ability to purchase from their preferred dealer online.

Beginning in January 2007, consumers will be able to browse through all of Natura’s products on their new web site and purchase products online, exclusively at www.naturaworld.com. During the checkout process, consumers are required to identify their preferred Natura dealer. Designed to protect the interest of Natura’s retailers, the new online selling program ensures that customers continue to have a strong relationship with dealers while also having access to Natura’s full product line up.

This innovative new web site feature applies the business rules currently being practiced by Natura in the offline (brick and mortar) world to the online world. Whether purchasing a single item or several products, your pricing, fulfillment, shipping, and other aspects of your relationship with Natura remain the same. However, the efficiencies, accessibility, convenience, speed, accuracy, and geographic reach of the internet will greatly improve dealer operations and profitability.

Natura’s brand new website design also has their dealers’ best interest in mind. Much of the site’s content has been updated or redesigned along with several new sections and pages. Among the new features is a dealer section where dealers can log on to find Natura news bulletins, the latest deals, monthly specials and contests, as well as customized product training. Through this feature, retailers are kept up to date on new products and developments at Natura and have all the information they need right at their fingertips.

The website, with it’s fresh new look, is also very consumer-friendly. With simple navigational tools and quick access to as little or as much product information as they need, customers can find specific items or browse through Natura’s entire product line up with ease. They can download brochures on specific products, submit questions and receive timely feedback, and find valuable product and purchasing information.

In addition to their web launch, during January 2007, Natura will release its brand new product catalog. The new catalog beautifully displays Natura’s entire luxurious product lineup, with bedding essentials for the whole family—including babies, kids, adults and pets too. With vivid product photography and comprehensive product details, this all-inclusive catalog is an effective sales tool on the showroom floor and a valuable resource for the end consumer.

The catalog will be updated and circulated each year, allowing retailers and consumers to keep up to date on the full Natura product line and its latest innovative additions. This, in turn, will point consumers to www.naturaworld.com, where they can conveniently shop on line, resulting in further growth in sales opportunities for Natura dealers.

Natura is a highly innovative company that remains on the frontier of creating exceptional new products. Committed to the research and development of sleep surfaces that offer unique and customized comfort, Natura boasts one of the broadest selections of latex mattresses on the market, and also offers a complete line of adjustable beds, memory foam mattresses, slat beds, air beds and luxurious bedding. To that add the convenience of a full line-up of top-of-bed products and retailers are able to purchase their entire specialty bedding line from just one supplier. With a comprehensive line up of naturally hypoallergenic products that drastically improves the quality of sleep, the Natura Collection is the only source you’ll ever need for outstanding specialty sleep products.