Doing Our Best for Consumers During Challenging Times

Times are tough. We’ve heard this from both the largest, nationally-branded bedding/mattress manufacturers down to family-owned regional or specialty brands, and with a few exceptions, the report is same. Mattress/bedding retail stores are struggling; however, lean times can be positive in that they force us to set priorities, to become more critical and to make hard, but smart choices to get through an economic down-turn.

It is a time to work twice as hard to determine who our customers are, how to reach them, what they are really looking for, …what is moving and what is not moving.

I don’t know about you, but as an advocate for the mattress/bedding industry, I’m all for thriving, based on meeting the needs, wants and desires of our customers with the right product mix, the right offerings and the right marketing and presentation.

Dale T. Read

Publisher/ Editor-in-Chief

(704) 841-8323