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Gotcha Covered Launches Pure Collection: 100% Certified Organic Protectors Made in the US

First it was apples, lettuce and other organic favorites. Then free range chicken. Now, the bed has gone organic. Gotcha Covered (GC) is unveiling its new 100% certified organic protectors in its new showroom in Building C, (C-1278) at the World Market Center in Las Vegas.

As part of the new PURE collection, the pillow and mattress protectors provide an organic sleeping surface for the body. They offer a clean, healthy way of protecting the bed, body and the Earth.

The new protectors are made of 100% certified organic cotton jersey, imported from Canada and fabricated in the US. The waterproof polyurethane backing is composed of recycled materials, is inert and does not emit any harmful chemicals to the body. The packaging and thread are also made of recycled materials.

“We are thrilled to be launching the PURE line. Our intention is to provide a 100% organic sleeping surface that is so luscious, they can be used as a sheet and protector in one,” commented Gotcha Covered co-owner Lisa Bernath. “In our discussions with retailers and hotel owners, it has also become evident how much customers value products made in the US.”

In addition to the new PURE line, the company is unveiling its entire new re-packaged Luxe (618 thread count), Classic (300 thread count) and Basic (200 thread count) collections. The new retail display and Point Of Purchase materials will also be presented.

Over the past 12 years, Gotcha Covered has focused on developing relationships with factories worldwide to ensure its products are made strictly by the highest standards. The company works only with resources that provide the finest quality fabrics, yarns, weaving and finishing processes. And with the PURE line, the company has identified partners in the US to conform to those standards as well.

For retailers, the other benefits of working with Gotcha Covered include personalized customer service, high quality linens that fit and a unique drop ship program.

For more information visit Space C-1278 at the Las Vegas Market, contact Lisa Bernath at (818) 848-5656 or visit www.gotchacoveredusa.com.