|
Are Organic Mattresses Really Green?
If you mean their color,
of course not, but retailers are finding them extremely “green” in
terms of profit centers, according to Organic Mattresses, Inc.
(OMI).
At a time when retailers are challenged to meet last year’s sales,
the organic mattress niche is a welcome oasis.
 Today
the awareness to live green is worldwide and growing every day.
Organic food and beverage sales have been growing by 20% a year for
the past seven years. Now these consumers are focusing on their
bedrooms.
Carrying an organic
mattress line gives retailers an opportunity to attract another
group of customers who place wellness, as well as comfort, high on
their list of mattress purchase criteria. In fact, these products
have become a point of social and environmental responsibility for
many corporations.
“Green consumers” are sophisticated, and are likely to demand a
mattress from a reputable organic mattress manufacturer. Because of
this new awareness, “green” or “eco-friendly” mattress lines are
popping up all over the place, and you can expect to see more
“greenwashing” in the future. You can expect green consumers to ask
questions. “Is this mattress made in the US?” “Are the materials
from organic farmers?” “Does the factory make organic mattresses
exclusively, and are there any third-party certifications of
purity?”
OMI uses US grown organic cotton and wool and 100% natural rubber
latex or innersprings also made in the US. They do not use synthetic
raw materials or chemical fire-retardant additives and they do meet
Federal Flammability Statutes 1632 and 1633. Plus, OMI mattresses
are manufactured in a totally chemical-free production environment
where absolutely no conventional/chemical mattresses are made. They
even have independent third-party certifications to attest to their
low volatile organic compound (VOC) emissions.
At a time when we are all exposed to a myriad of chemicals every day
of our lives, OMI is providing consumers with comfortable mattresses
that also help them to get chemicals out of one-third of their
lives.
OMI can be seen in Space A-100 (In the Brownstone showroom)
during the Las Vegas Market or call (800) 951-9196.
|
