Click Logo to Visit

 Magniflex Invests in Bringing More Eco-Bedding to U.S.

Luxury Italian mattress designer and manufacturer Magniflex has announced new pricing for select products across all of its major collections, including its classic, precious metals and GeoEthic lines. As a world-wide mattress producer, the company said that by leveraging its ability to better source raw materials, it was able to lower prices by 20 to 45 percent for some of its most popular products. Magniflex is world-renown for using natural materials such as soy, bamboo, corn and gold, in all of its products.

Six mattresses in the GeoEthic Collection, the highly advanced collection of natural oil-based memory foam mattresses, will now retail from $1,299 to $5,499, reflecting a price drop of up to 45 percent. Six GeoEthic models are priced under $3,000. Magniflex’s Gold Bed, which previously retailed for $24,000 in queen, will now sell for $10,000.

“We recognized early on that the demand for eco bedding will continue to be high,” said Marco Magni, global sales director for Magniflex. “We were able to better source our materials not only because of our size but also, because a lot of our materials are unique to our company as opposed to what other companies are using. We offer something different to the consumer.”

“Ultimately, this move encourages consumers to make their next high-end mattress purchase a natural one because the cost difference is marginal. Our mix of natural mattresses and pillows deliver the same quality and Italian craftsmanship, and now at a price that is very comparable to high-end mattresses that aren’t green,” continued Magni.

Made with non-toxic, renewable and natural organic materials, the GeoEthic Collection is part of the company’s long-standing commitment to innovation and to serving the environment.

In creating the GeoEthic Collection, Magniflex has replaced the largest petroleum-based component found in other visco-elastic memory foams with a natural oil alternative. The results are soy and vegetable oil versions of Memoform, the company’s proprietary eco-friendly memory foam. The foams in all Magniflex mattresses and pillows have always been based with water or latex—and now with soy and vegetable oil—to be healthier for both the consumer and the environment.

Each mattress in the collection has a core made of the newly designed Memoform, which features aloe and castor plant oils in some models. Each model’s covering fabric features a different renewable fiber sourced from plant or marine life, including: soy fiber in SoyGreen models; bamboo fiber in EcoBamboo; corn fiber in Mais Prestige; and marine algae fiber in SeaCell Emotion.

Complementing the mattresses are three pillow models in The GeoEthic Collection. The GeoPremium pillow is made entirely of soy from the core to the covering. As in all Magniflex pillows, Airyform technology allows air to circulate freely throughout the pillow using “vent chambers” from top to bottom, so the sleeping surface feels cooler. The pillow coverings are removable for easy laundering.

Magniflex will also introduce its “Superbo,” the first mattress designed to change with the seasons with a built-in, reversible mattress topper. The reversible topper features Outlast®, a high-performance cooling fabric on one side, and natural wool on the reverse.

“Consumers really enjoy changing home décor items such as table linens, draperies and bed linens, with the turn of the seasons,” said Marco Magni, global sales director. “Whether changing colors, fabrics or textures throughout their home, they want their home to reflect their ability to adapt with the seasons. Now, for the first time, they can extend that same personalization to their mattress.”

“But the product is functional too,” added Magni. “After much research and development, we’re proud of the excellent results we’ve achieved in offering a product that’s proven to help keep you cool in the summer and warm in the winter, allowing for a fresh, dry and comfortable sleep environment year round.”

Known for its quality craftsmanship and innovation, Magniflex has developed many unique mattress covers and cores that provide comfort and safety to consumers while minimizing impact on the environment. It was the first mattress company to be certified by Oeko-Tex to guarantee absence of allergenic substances harmful to consumers and to the environment.

Keeping in line with the company’s long-standing commitment to serving the environment, the Superbo was created with non-toxic, renewable and organic materials. Both the 10-inch mattress core and the 4-inch mattress topper consist of Memoform, Magniflex’s proprietary eco-friendly memory foam created with soy and vegetable oil. The core offers seven zones of comfort to support the body’s curves.

Retailing for $5,499 in queen, the Superbo will also make its debut during the July Las Vegas Furniture Market.

In addition to Superbo, the company will also present its “Riposo” and “Buongiorno” collections, two moderately priced models starting at $999. Featuring cores of Eliosoft, the company’s proprietary water-expanded memory foam material, the mattresses are designed for people who desire the comfort and support of an orthopedic mattress, but prefer a slightly softer, more responsive sleeping surface.

Magniflex was founded over 50 years ago in a suburb of Florence, Italy, and today 20 million people in 45 countries sleep on Magniflex mattresses. Known as a world leader in quality, comfort and innovation, its central manufacturing facility produces up to 10,000 mattresses a day, 80 percent of which are exported to countries such as Japan, Spain, Germany, Russia and now, the United States. Magniflex recently opened a showroom at 59 Crosby St. in Manhattan and a national dealer network throughout the United States.

For more information, please visit www.magniflex.com, call (646) 330-5483 or visit their showroom, C1350 within the Specialty Sleep Association’s new permanent showroom in Building C.