Should you the mattress, bedding, top-of-bed retailer offer a latex line as part of your overall mattress, pillow and topper selection? Should you strongly request that one or more of your principal sleep products manufacturers not only offer latex, but offer latex from a particular supplier for whatever good business decision you may conclude? As a retailer there are really two overriding issues, beyond such immediate concerns as performance, pricing, location, (you name it) which determine whether a mattress bedding retailer should carry latex bedding products. The secondary reason is in fact the particular advantages and disadvantages, features and benefits, conveniences or inconveniences, pricing strategy, storage issues, shipping presented to you by your principal manufacturers and their suppliers of choice. The FIRST and primary reason is the features and benefits offered by latex to your customers. How can you make a solid profit margin and succeed at business, in fact enhance business, by offering a quality latex line to your sleep products customers? What are the critical benefits offered by a quality latex line and how will you as a retailer and your customers benefit by your offering such a line?

Latexco^® of Belgium, Latexco^® United States and Sleep Comp, a Division of Latexco^® offer the following for your consideration confident that the more you know and understand about latex, the more likely you’ll decide to offer latex products, and the more likely you will specify Latexco as the latex supplier of choice.

Kevin Callinan of Latexco United States and Roger Coffey of SleepComp encourage you to: Discover the True Nature of Sleeping

Bedding products manufacturers and their retailers are challenged by LatexcoUS to:

Think Green . . . TWICE!

The demand for natural and environmentally-friendly materials is increasing. Money-making "green" materials are in even greater demand. LatexcoUS notes that latex mattress sales are booming at much higher than average unit selling prices than most other mattresses; latex sleep products offer great margins for both the mattress and pillow maker and the sleep products retailer. Green marketing is growing everywhere from the stock market to auto purchases. Consumers want products with natural origins. Latex mattresses are a perfect fit for this demand while also fulfilling the desires of comfort and quality.

Latexco brand latex components offer more features and benefits than any other brand of latex components. More bells and whistles equals higher sales volumes at higher margins.

While some manufacturers and retailers may think of latex sleep products as new or innovative products, the fact is that natural latex mattresses have a long history of success and comfort. Known by industry professionals as "The Mattress Makers Mattress", the latex mattress is purchased by both young and old. Both segments are growing markets.

Latexco-USA offers insight on the market to retailers and manufacturers:

There are two unique customer bases that are pushing latex mattress sales: The extremely loyal customer base is comprised of those individuals who remember the long lasting comfort from the 1950s and 1960s when latex mattresses were 6% of the US market. The new customer is one who wants to invest in the best to improve his/her quality of life. She appreciates the advanced technology features offered by latex, providing better health and better sleep. This new customer also appreciates the natural origins and environmental friendliness that latex mattresses offer with naturally derived products and improved manufacturing technologies which are good for the planet.