Mattress retailers work very hard to capture every customer and maximize every sale. But have they considered the profit pillows could bring to their retail sales ticket?

"If the RSA isn’t selling pillows with every mattress sale, the retailer is leaving big profits on the table," said Mike Schweiger, Vice President of Sales for dpc LLC, the manufacturer and distributor of Everloft^® pillows. "It only makes sense to productively utilize every square inch of showroom floor space to reach theses goals. This includes top of bed. Why have unsupportive pillows on the mattress when they may detract from the customer’s mattress experience? In an environment where a benefits story can be told, maximum dollars can be harnessed with additional luxury pillow sales."

Schweiger said Everloft is rapidly becoming a stand-out product in the soft goods category. Everloft pillows are made with uncompromising quality, superior workmanship and exceptional materials, including Everlon^™ Synthetic Down. The innovative and unique design of this globally patented fill material allows Everloft pillows to retain their loft, shape and structure.

"All the pillows in the Everloft line feature amazing technology, from being able to absorb and store excess body heat to being able to conform to the weight and shape of the human body," Schweiger said. "Performance and durability are principle benefits of this pillow line."

Everloft offers a full soft-goods assortment, allowing retailers to custom fit a program around their customers’ needs and specific retail price points. There are numerous opportunities to increase customer satisfaction and to reap the rewards at the cash register, whether it’s with a ‘gift with purchase’ strategy or upselling.

"One of the benefits of working with Everloft is their ability to create a customized program," said Schweiger. Everloft has a three-tiered packaging program. The options include simple bulk case packaging, retail packaging with single pillows in a plastic bag with a handle, and the recently launched boutique packaging, which includes an attractive, large heavy-duty storage bag that can easily hold two pillows. This packaging can be taken home and used for storing household items, including blankets and sweaters, thus increasing the customer’s satisfaction with her purchase over time.

The mid- to high-end pillow market has historically been dominated by down. Consumers have long enjoyed the feel of down but have been dissatisfied with some of the shortfalls. Everlon synthetic down gives the discerning consumer what is best in down with the added benefits of a synthetic pillow. Everlon’s silky plume is designed to never crimp, mat or compress. Through repeated machine washing and drying, Everlon remains hypoallergenic and microbe free. Each wisp of Everlon is feather-light and as soft and individual as a snowflake, making it the perfect down alternative. Each Everloft pillows combines Everlon with a variety of fill materials to enhance various comfort levels at very competitive prices.

According to Schweiger, since adding the Everloft pillow program, one of their large retail clients reports that 60 percent of their customers who purchase mattresses also buy pillows for their new bed. This added value purchase increases retail ticket sales and enhances the customer’s sleep experience; it is a retail recipe for success. Schweiger added, "Just remember. If you don’t sell the pillows with that new mattress, someone else will. It’s just too profitable to give away."

For more information call (262) 473-3650