Living Green Pavilion, a partnership with Sustainable Furniture Council,

Set to Debut at July Las Vegas Market

It’s looking a lot greener at the red-hot Las Vegas Market this July.

Las Vegas Market officials are proud to announce the Living Green Pavilion. The inaugural Living Green Pavilion highlights the growing style and substance of eco-friendly home furnishings and is located at Sands Expo temporary show, which opens on Tuesday, July 31.

This featured Pavilion is in addition to the many other environmentally-conscious manufacturers with permanent showrooms in World Market Center’s Buildings A and B who are also showing new products and evolving their sustainable product lines and practices.

"One of the most important issues in the world today is protecting the environment, and so it’s no surprise that the home furnishings industry is becoming more in tune with consumer demand and the usage of sustainable resources in their products," said Tim Branscome, World Market Center’s Director of International Business Development. "World Market Center is pleased to launch Living Green, which creates a platform for these cutting-edge companies and products, while also informing and educating the entire furniture industry on the latest trends and developments in the sustainable furnishings marketplace."

From a retail and consumer point of view, buyers are clamoring for ideas, information and products that help them incorporate sustainable furniture, on-trend designs and leading edge styles, said Branscome. Las Vegas Market officials believe they are in a unique position to help guide this industry initiative.

To that end, a particularly exciting special feature of the Living Green exhibit will be the exclusive "greenhouse gallery"—an incubator platform showcasing new design directions within the sustainable home furnishings category.

"We have discovered that the producers of furniture using sustainable materials are not only pioneers, but also design innovators. The introduction and availability of various new sustainable materials appears to have stimulated a whole new community of designers who are now finding their way into the market," Branscome added. "This July is a starting point for introducing this segment at Las Vegas Market. Naturally, we want to see sustainable content grow, and we intend to continue to bring new suppliers, new products and new eco-friendly developments to the marketplace."

The Living Green Pavilion is a collaborative effort between World Market Center, Sustainable Furniture Council (SFC), and Channel Logic, Inc.—a leading sustainable products representation firm.

World Market Center is aggressively marketing and promoting these initiatives, investing in a significant public relations and advertising campaign to ensure maximum exposure for the program and participating exhibitors. The Living Green Pavilion and its panel discussion will be featured in pre-show direct mail, advertising campaigns and at the Market, as well as editorials in various magazines and directories.