The reasons why Natura’s Grow Wool^™ Filled Organic bedding is great for sleep . . .

Scientific studies show that people who sleep on wool significantly reduce their tossing and turning, have a deeper sleep, steadier heart rate and an overall improvement in the quality of their sleep. To ensure a healthy sleeping environment, Natura Organic Grow Wool^™ is a natural, biodegradable fiber that is both renewable and recyclable. Natura uses organic cotton to cover its comforters, pillows and mattress toppers because the cotton fibers allow water vapor to pass easily through to the wool-fill, and evaporate, keeping bedding fresh and dry.

The average sleeping person loses up to a pint of moisture vapor per night into their bedding, consequently controlling moisture levels in bedding is essential. Excess humidity often causes increased heart rate and blood pressure that leads to restless sleep. Wool’s uniquely coiled fibers create millions of tiny air pockets that trap an insulating layer of dry, comfortable air next to the skin, buffering the body from extreme heat or cold. As a result, the person sleeps deeper and more soundly and breathes comfortably. Also the sleeper is protected from sudden changes in temperature. Temperature imbalance is often a key culprit in disruptive sleep and couples often report this sleep scenario as the "too hot—too cold syndrome" with one partner curling up to keep warm and the other kicking off the covers to cool down.

The physical structure of the wool fiber allows it to efficiently absorb and evaporate excess moisture before the moisture has a chance to build-up and create the damp environment in which dust mites, mold and mildew thrive. Wool naturally absorbs about 30 percent of its weight in moisture, 10 times more than any synthetic.

According to a recent CNN report, more than half of the U.S. population is sensitive to allergens with dust mites testing the highest at 27.5%. Sleep disturbances such as tossing and turning, perspiring and waking up with a stuffy nose, puffy eyes and grogginess are often the result of these common allergens lurking in traditional bedding materials. Sleeping between Organic Natura Grow Wool^™—filled mattress topper and comforter/duvet, creates a dry and allergen free environment as wool naturally repels moisture. To freshen Natura’s wool-filled bedding, simply air it out in direct sunlight, where the wool’s natural oil, lanolin, is activated to self-deodorize.

Further studies at the Ergonomics Unit of the Polytechnic of Wales showed that participants found that wool was notably more comfortable than traditional bedding materials, such as feathers, down, and synthetics3 because the sumptuous, lofty construction of wool conforms to the body in supportive softness and its cushiony effect acts as a buffer for pressure sensitive areas like shoulders and hips.

For over a decade, Natura has sought and offered organic sleep solutions to consumers. They have always had an enthusiasm for natural and green living, seeking to always improve their green credential, providing the best quality product for the consumer, offering healthy sleep while maintaining a healthy plant. Natura makes a wide range of sleep products for all age groups that offer superior health benefits, resulting in a good night’s sleep and a more healthful life. Their products are carefully created with quality, purity and safety in mind; all of Natura’s organic products are free of harmful off gassing toxins, chemicals and dyes. Natura is proud to state that their products meet the needs of their customers today without compromising the earth’s ability to meet them tomorrow.

The Natura Organic Series is a pure and natural bedding collection featuring mattress toppers, duvets/comforters and pillows made from pure organic virgin wool encased in 100% organic cotton. It is produced with careful consideration to animal welfare and environmental sustainability.