Interim Restonic President and CEO Steve Russo and Vice President of Sales and Marketing Donna Amatulli-Favia were very upbeat coming off the last Las Vegas market and heading into summer market. Restonic made quite an impression at the winter market with the company’s stylish showroom offering a new retail selling environment designed by Ms. Connie Post, with a grand entry including a floral presentation, an attractive spacious color-coordinated presentation of both traditional Comfort Care^® and Health Rest^™ specialty sleep sets along with a training center and hospitality meeting area. Restonic treated the last Las Vegas market as a grand opening for the new showroom, an unveiling of a new look and feel for the brand, and a chance, with the help of Connie Post, to present "the face of the new Restonic."

Discussing the thinking and strategy behind the new showroom and presentation Russo says, "The winter Vegas show was about getting people’s attention and our emerging image; about establishing a broad message that we are different from the other brands. We wanted to stop people, to draw them in with something different; so with the help of Connie Post, we presented a non-traditional, somewhat provocative and beautiful showroom. We intend to challenge and differentiate ourselves from the other manufacturers. Restonic is a ‘Challenger Brand’."

A Vast Array of Sleep Solutions

Russo reminds BEDROOM Magazine that Restonic showed a broad range of innerspring and specialty products including: the updated ComfortCare 2007 with full fire retardant compliance features, as well as special mattress ticks with aloe vera, bamboo and cashmere, to name a few; the HealthRest ThermoCool^™ Memory Foam, a line up of upgraded memory foam that is designed to keep the sleeper’s body at a comfortable temperature; the HealthRest^™ Latex line-up with two hybrid designs at expanded price points; the Distinct Rest Air Bed with dual controls and multi-directional baffle-box design exclusive to Restonic.

Restonic’s biggest draw was the introduction of the company’s new Sleep Odyssey Magnet Bed. The demonstration bed was placed right up front in the main showroom window. A nearly non-stop line of retailers, press and interested parties received a Restonic guided tour and demonstration of the comfort, healing and pain relief properties offered by the Sleep Odyssey Magnet Bed.

Despite the wide array of products, Russo re-iterates that the winter market was really all about the underlying Restonic theme that ‘Superior Service Still Makes the Difference’. "From our showroom and our broad and innovative product mix to training, to superior retailer service and high margins, Restonic provides more than the others do for our retailers and their customers. That is our new Restonic positioning message: ‘We offer more services, more product, more variety’, we intend to be the alternative brand for dealers," says Russo.

Russo and Amatulli-Favia say that the summer 2007 World Market Center will place more emphasis on the company’s products. The company’s recently introduced HealthRest magnetic bed received a high level of interest. "Our magnetic products have medically-proven benefits to reduce pain (clinically verified to reduce swelling); increase circulation (oxygen capacity increases, regenerates tissue and promotes healing); accelerate healing (expedites the natural healing process)." And to backup these strong claims, Amatulli-Favia points out that, "BIOflex^® Concentric Circle Magnets are registered with the FDA as a Class 1 Medical Device, and are now available in the bedding industry."

Restonic has horizontally and strategically imbedded the completely magnetized strips of BIOflex^® concentric circle magnets that are positioned edge-to-edge from top to bottom comfort layers. A durable foam core combined with Restonic’s Rest-o-Flex^™ box spring provides a long-lasting, high performance sleep set.

"Restonic is very excited about our magnetic bed line," says Russo. "We believe that this innovative, magnetic sleep product will help differentiate our retailers from their competition. HealthRest Sleep Odyssey will provide our retailers with even more opportunities to catch the consumer’s attention and provide the retailers with choices to compel their customers to purchase from them."

Noting that Restonic will again be showing its full breadth of specialty products, including their latex, memory foam and air beds, Russo states that, "Our new Comfort Care line is designed to offer more at every price point. We researched the competitive market and fine tuned our line so our retailers can offer more product features for the same price point," says Russo. "For instance our $799 Comfort Care beds offer more product. We will take our product and go toe to toe with anyone," says Russo. "We are a challenger brand, and we are in the midst of positive change to clearly help differentiate the Restonic brand and offer more to our retailers and their customers."

For more information on Restonic and its full line of ComfortCare and HealthRest sleep products come to show space: Building B0926 in Las Vegas.