Stearns & Foster has introduced upgrades in luxury appointments and new constructions throughout its lines to showcase the brand’s commitment to delivering exceptional sleep experiences.

"Every Stearns & Foster mattress is meticulously crafted to provide the ultimate sleep experience," said Derek Ritzel, vice president of marketing for Stearns & Foster. "We’ve refined the entire line to continue exceeding the expectations of retailers and discerning consumers."

To achieve the promise to help consumers ‘sleep exceptionally’, Ritzel said Stearns & Foster focused on five things that made everything even better: exceptional appointments, exceptional comfort, exceptional support, exceptional durability and exceptional consumer experiences. No detail was overlooked during the refining process, which has resulted in constructions, designs, fabrics and colors that are visually beautiful and expected to make their presence known on retail floors.

It all starts on the inside, with luxurious fibers such as silk, cashmere and suri alpaca, and soft, cushioning layers of latex foam and memory foam. The rich color palette seen in the new lines includes comforting hues like chocolate, spa blue and ivory. Stearns & Foster’s top of bed and point of purchase materials have been upgraded as well to catch the eye of luxury consumers.

"We’ve created a clearly defined, visually distinct step-up story throughout the line that RSAs can easily demonstrate to consumers," Ritzel said. "The new line rewards consumers who trade up in incredibly meaningful ways, while allowing retailers to maximize their gross margins."

One example of pure luxury in the new line is SilverDream^™, which will be featured in Architectural Digest and on HGTV this summer. It offers luxurious latex and memory foam to provide exceptional comfort and pressure relief, while thick cashmere fibers, a quilted inner pillow and individually-wrapped pillow coils enhance body conformance for rejuvenating sleep.

SilverDream^™ also features the Stearns & Foster^® legendary innerspring system and the company’s patented Liquid Injected Foam Encasement (LIFE) edge support system.

"SilverDream is an artfully crafted bed, which combines comfort and stylish sophistication to deliver a night of magical sleep," said Ritzel. "It is the ultimate sleep experience for consumers that expect nothing less than the best."

Beyond the comfort layers, SilverDream^™ features ivory, white and silver knit covers with a playful paisley pattern, pewter corner guards and lavish embroidered bordering, which provide protection and refinement while adding a touch of elegance.

For more information on Stearns & Foster, visit www.stearnsandfoster.com.