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Serta and nVision-Marketing
Offer a Full-line of
Top of
Bed Products to Mattress Dealers
Mattress/bedding dealers are catching on. They’ve just
sold a $1200, $1800 or even $2400 premium or
ultra-premium mattress set to a discerning customer
making sure they have addressed her lifestyle, fashion,
health and comfort needs, and she is about to leave the
store and begin her search for sheets, pillows,
comforters and other top of bed products. The question
that has finally begun to dawn on these bedding dealers,
is, “Why is this customer leaving the store to make
these higher margin fashion purchases worth several
hundred dollars or more” , and why isn’t the mattress
dealer carrying a full line of top of bed products to
close the sale on these items following the sale of a
sleep set? After-all when you think about it, it is a
built in sales opportunity.
 This pent up demand for a higher margin, added-value
sale is exactly the reason why Serta® International and
Serta licensee nVision-Marketing have teamed up to offer
a full line Serta branded bedding products including:
Serta® Perfect Sleeper® Sheet Sets, Serta Perfect
Sleeper Natural Fill and Down Alternative Pillows as
well as the Serta Perfect Sleeper Mattress defender Plus
(Water Proof Mattress Protector).
“We have created a new customer-satisfaction and income
producing opportunity for mattress and bedding dealers,”
says Serta licensee and nVision-Marketing President
Randy Spence. By combining the recognition and
reputation of a leading national mattress brand with the
in-depth product knowledge and experience that Mr.
Spence brings to the table, the new Serta line offers
mattress dealers the unique opportunity to not only have
added sales, but to bring consumers back into the
mattress shop or gallery for repeat top of bed sales.
Spence who was formerly President of Spring industries,
Basic Bedding Division notes that, “For mattress
dealers, there is a natural synergy between the core
mattress business and the bedding products we are
offering here.
What an excellent way to not only add sales dollars but
to further build store and Serta brand loyalty as well
as repeat business by selling sheets, pillows and
mattress protectors to the customer who just bought a
mattress.” Spence says that mattress dealers can only
benefit if customers come to have brand awareness and
loyalty for top-of-bed products that bring the customer
back to the store for something other than the core
mattress business. Spence further notes that the new
Serta line offers the right product mix, strong
merchandising displays and literature, and margins that
are excellent.
The full Serta line includes: Serta Perfect Sleeper 250
thread count sheet sets featuring a Cotton-Rich blend
with extra deep fitted sheets for all five standard size
beds (twin, full, queen, king and California king);
Serta Perfect Sleeper 400 thread count sheet set of 100%
Egyptian Cotton Sateen Weave with extra deep fitted
sheets for queen king and California king beds; The
Serta Perfect Sleeper Mattress Defender Plus Waterproof,
anti-microbial , breathable, mattress protector; and a
choice of the Serta Perfect Sleeper Natural fill feather
and down or Down Alternative hypoallergenic Pillows.
Spence says that the entire program makes top-of-bed
products easy to sell with qualifying dealers eligible
for display racks and signage as well as literature and
POP materials.
Dealers interested
in finding out more about the Serta Top-of-Bed Bedding
Products program can visit at booth 63008 at the
Specialty Sleep Show at the Las Vegas Convention Center.
1-704-814-6160
jspence391@aol.com
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