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 Endless
Comfort with Latex International
Talalay
Latex—A Growth Opportunity
 Latex
represents the greatest growth and margin opportunity
for manufacturers and retailers today. Latex in the U.S.
has grown over 80% in the last two years, as it is
increasingly becoming the technology of choice for
premium bedding. In a market saturated with memory foam,
Talalay latex offers you a way to set your product line
and stores apart and improve the bottom line. Mattresses
made with Talalay latex drive strong return on retail
square footage. And, because resilient latex prevents
body impressions, retailers experience mattress return
rates of less than 1%.
Great Retail Story
Latex is
compelling at retail. Its unique health, comfort,
support and durability benefits resonate with consumers
during the purchasing process. Latex is ideal for
allergy sufferers. All of Latex International’s mattress
components are inherently anti-microbial, mildew proof,
and dust mite resistant. They conform instantly to the
shape of the body for ideal support and reduce areas of
high pressure that cause tossing and turning.
 New Latex Products
Latex
International, the largest manufacturer of Talalay latex
mattress components and pillows in the world, has
introduced 2 new and unique products: EverCloud™
quiltable latex and NuFORM™ progressive recovery latex.
EverCloud, the only quiltable latex made in the U.S.,
brings plush contouring support directly to the surface
of the mattress. NuFORM progressive recovery latex is a
new material that provides the benefits of Talalay latex
with a slow recovery feel without the sinking, cave-like
feel of polyurethane memory foam.
EverCloud™
Mattress
consumers are demanding a better night’s sleep and they
have become smarter about sleep over the past 3 years
due to the Internet, the mass exposure to advertising,
and the growth in sleep center studies. U.S. consumers
now have a stronger focus on health yet the population
with allergies is growing at an alarming rate.
When it comes to mattresses, consumers do not accept
body impressions over the comfort life of the product
and they prefer the one-sided versions (no longer having
to flip and turn something that is very heavy). Overall,
consumers are expecting a comfortable, healthy and
durable sleep surface. What does this mean for
retailers? Products on the sales floor should be made
from healthy materials and the performance and
durability of mattress ‘cushioning’ layers will become
even more critical.
Introducing EverCloud™ quiltable latex from Latex
International…thin sheets or rolls of breathable latex
that provide long lasting comfort and extreme
durability. EverCloud brings the plush contouring latex
support directly to the surface of the mattress, as well
as all of the traditional health benefits of latex right
into the quilt.
Why EverCloud?
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The Impressionless
Bed: Natural resilience and durability reduces body
impressions and limits retail returns! In fact, body
impressions are reduced by up to 29% compared to
conventional fiber and polyurethane quilting materials.
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A great step up story
to conventional quilting of fiber and super-soft
polyurethane.
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Total body support and
superior pressure relief: Greater than 20% more pressure
relief than beds featuring conventional quilting
materials.
Progressive Recovery
NuFORM™
Talalay Latex
 The growth in
memory/visco-elastic/NASA foam has been incredibly
strong over the past few years. The slow recovery feel
has become popular but has also polarized consumer
comfort preferences. People tend to either really love
the denser feel or seek out a plusher feeling mattress.
To meet the demand for an in-between product, Latex
International has created a slow recovery version of its
natural latex material called NuFORM. It has all the
benefits of Talalay latex with a slow recovery feel, but
does NOT have the dense, cave-like feel of traditional
memory foam. Progressive recovery NuFORM features a
plush cradling sensation with slow motion transfer. It’s
a breathable, healthy (dust mite resistant,
anti-microbial) material that conforms to the body
without the crater-effect. This allows customers to move
easily to other sleep positions throughout the night.
To get more
information on EverCloud and NuFORM products,
call Kevin Stein,
Vice President of Marketing at 1-800-LATEX-US
or visit
www.latexfoam.com.
Let
Latex International help you and your bedding
manufacturers uniquely position your products. Latex
International…Your Best Bedside Manner.
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