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Based on Past
Successes, Park Place Corporation
Expands Sleep
Therapy Line
Edited by
Dale T. Read, Editor-in-Chief
Edwin
Shoffner, Vice President of Sales and Marketing for Park
Place Corporation recently announced that the
Greenville, SC-based mattress company will be expanding
its popular Sleep Therapy line at the July Las Vegas
Market. Based on the successes of the existing Cool
Therapy, Aloe Therapy, and Magnetic Therapy, which are
all marketed under the Sleep Therapy umbrella, the
company will be adding four new concepts to the line for
the purposes of promoting, health, sleep, and
well-being. Speaking of the existing products, Shoffner
said, “These products have been very popular with our
retailers. We’ve been able to place them in a lot of
stores.
We’ve also received a lot of press, including a national
article written about them towards the end of 2005.”
As a result of the success of Sleep Therapy to date,
Park Place will be introducing four new products at the
July Las Vegas Market.
These
include:
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Heat Therapy—These
products will utilize Outlast® in the ticking. The basic
premise behind Outlast is that it pulls heat away from
the body, stores it, and releases it back to the body,
if needed, similar to the medical product icy/hot.
-
Eco Therapy—These products will utilize ticking made
from bamboo. Bamboo sheets can be found at major
retailers. “They are a wonderful all-natural story,”
says Shoffner. “The product absorbs moisture, is
extremely soft, hypoallergenic, and is eco-friendly.
When we couple this technology with a 100% pure latex
core, we have a real ‘green’ story to tell our
consumers.”
-
Oxygen Therapy—These
products will utilize Holofiber®, which increases oxygen
levels within the body, through increased circulation.
This promotes health, and healing.
Park place will also be introducing a product called
Aroma Therapy, with the first model focusing on the
soothing/relaxing aroma of Lavender, which is in the
ticking. Testing shows that the smell will remain for
three-five years, and create a wonderful sleep
environment.
Dealers interested in learning more about Park Place and
the new line of Sleep Therapy products can visit them at
Las Vegas Market:
Showroom Space, Pavilion 1, Space P12504.
Or contact Edwin Shoffner at: 1-864.422.2461
eshoffner@parkplacecorp.com
www.parkplacecorp.com |
