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Mattress
Discounters Takes to the Air with Simmons Beautyrest
LUXAIRE Mattress Program by BOYD
As
the specialty sleep mattress segment continues to soar,
Mattress Discounters is among the leading retailers to
strengthen its presence by introducing the NEW Simmons
Beautyrest LUXAIRE mattress
program.
The Simmons LUXAIRE air mattress program by BOYD is
clearly gaining recognition as the category’s innovative
leader, with features and technology that sets it apart
from other manufacturers just entering the category.
“We’ve been actively pursuing the air mattress category
for quite some time,” states Justin Gannon, VP of
Merchandising for Mattress Discounters. “We determined
that the Simmons LUXAIRE was the best option for us to
help us drive sales and obtain incremental sales.”
“The advanced features that the Simmons LUXAIRE program
offers clearly outshine other products that we’ve
reviewed. The LUXAIRE just seems to offer greater value,
which we believe our customers will notice. Greater
value translates to greater success in the category,”
added Steve Newton, President of Mattress Discounters.
Mattress Discounters kicked-off the Simmons LUXAIRE
program with two models which received rave reviews from
their sales associates.
“We are proud to partner with Mattress Discounters on
this exciting new program and to assist them in their
success in the air mattress niche,” said, Phil Sherman,
National Sales Manager for BOYD Specialty Sleep. “We are
confident this new program will deliver greater sales,
marketing advantages, and category leadership that
consumers have come to expect from Mattress
Discounters.”
The LUXAIRE program is a well thought-out product line
that has been designed from the retailers’ perspective.
The LUXAIRE models are unique in that they use advanced
technology with more interactive, hand-control features
and graphics. The fact that the LUXAIRE mattresses are
delivered completely assembled and inflated is just
another example of why retailers across the country are
finding the program easy to implement and are eager to
become involved with it.
For More information on the
Simmons LUXAIRE program please contact:
Phil Sherman, National Sales Manager for BOYD Specialty
Sleep at:
Wizardphil@aol.com
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