|
Natura’s
Natural Sleep Sense
Bedroom Magazine’s Spring 2006 Issue featured specialty
bedding industry leader, Natura World, Inc. and its
‘smart business’ theory, revealing the secret behind why
more and more retailers are choosing Natura as their
Specialty Sleep Specialist.
Dedicated to ever changing consumer needs and demands,
Natura has left the industry standard behind, going
beyond creating products that simply work better and
forging ahead to focus on products and strategies that
work smarter. Including intelligent materials into their
products’ design, Natura creates products that work hard
so you don’t have to. But is this a new strategy for
Natura? Not according to Larry Klein, Natura’s VP of
Sales, who says creating smart products is familiar
territory for Natura. It’s the path they’ve taken since
the family owned business started out over a decade ago.
According to Klein, as consumer trends rapidly turn
toward wellness and a closer connection with nature,
it’s the key elements that Natura has always
incorporated into their mattresses and bedding that
creates the high demand for Natura products and keeps
them at the forefront of the specialty bedding industry.
Made with interactive fabrics and fills, Natura products
let consumers get the most out of their sleep, aiding in
the goal to look and feel better. These “back-to basics”
products provide healing essentials to both body and
soul and take a proactive approach to help consumers
feel their best, both day and night.
Wool has played a significant role in Natura’s product
line up over the last decade. The unique attributes of
this “miracle fibre” are unmatched by any other, natural
or manmade. Natura’s use of Talalay latex as a key
ingredient has also kept the company’s products in high
demand. As the largest North American manufacturer of
wool bedding, and a leading North American latex
mattress manufacturer, Natura has utilized the
remarkable qualities of Natura Smart Wool™ and
NaturLatex™ Talalay latex to naturally combat key
culprits in disruptive sleep.
Temperature imbalance, rapid heart rate, tossing and
turning and partner motion disturbance are all key
culprits in disruptive sleep. The solution to these
problems is found in the remarkable products for which
Natura is well known. With a vast, luxurious product
line up that competently assists the body in regulating
temperature, minimizing moisture and allergen build up,
relieving pressure that leads to tossing and turning,
and eliminating motion transfer, the Natura name is
gaining rapid popularity as the brand that provides a
deeper, more restful sleep—naturally.
Natura’s endeavour to stay natural has been a primary
focus as industry standards change to meet new TB603
California fire retardant laws. Not only does Natura’s
mattress line fully meet all TB603 requirements, but
they do it without the use of harmful chemicals. With
recent studies finding the highest levels of FR
chemicals in the bloodstream of North Americans, Natura
is committed to providing healthy alternatives for their
market, boosting both consumer interest and confidence
in the Natura product line, and keeping their mattresses
in high demand.
For more
information about Natura products, contact:
Larry Klein at
1-519-620-0510
or see Natura’s
line-up In Las Vegas at W.M.C. 950 |
