|
Build
your dreams with Verlo Mattress Factory Stores
Verlo
Mattress Factory Stores offers the only franchise
opportunity in the $7.7 billion-a-year sleep specialty
industry. With its low entry cost and small labor
requirements, Verlo carves a unique niche in the
franchise marketplace.
Verlo Mattress Factory Stores has harbored this
longstanding distinctive and solid reputation in the
mattress industry from the day of its origin. Founded in
1958 by two school chums seeking to build a better
mattress company and offer a superior product to their
customers, Verlo’s handcrafted products anchor the
specialty sleep lifestyle market, never faltering on
quality.
The franchised Verlo organization is based in
Whitewater, Wis. and takes full advantage of its Midwest
roots in ethical conduct and honest transactions, both
with its franchisees and its customers. A revolutionary
business model sustains the retail framework for
custom-built mattresses, ornamental design beds, futon
mattresses, assorted futon covers, futon frames,
bolsters and pillows. They also have offerings in
exquisite 700-thread-count sheet sets, latex and
synthetic down pillows and pads.
“The booming sleep products industry is a great place
for franchising,” said Dave R. Young, Verlo’s reigning
president for the past decade. “We are a specialized
model in our industry segment, a segment worth nearly $8
billion dollars in 2006. Our consumer benefits resonate
immediately with the mattress-buying consumer. We offer
a strong brand and a powerful consumer value proposition
that cannot be replicated within our industry. As a
franchisor in the retail mattress marketplace, we keep
our focus on moving at the speed of retail.”
A Verlo franchisee has three different business models
to choose from—the most active at present is the classic
model. An extremely efficient model for small- to
mid-sized markets, the classic model incorporates the
assembly operations within the footprint of the retail
showroom. The typical footprint for this model runs
between 6,000 and 10,000 square feet and employs six to
10 employees (including delivery staff). The franchisee
is then able to leverage additional showroom-only
presentations within the trade area for maximum
saturation and market share domination. Showroom-only
facilities typically run a footprint of 2,500 to 3,500
square feet and operate with just one or two full-time
dedicated sales associates. Other operating models
include the “central factory” and “metro” models, both
designed for large to Top Ten market entrances.
As a bedding manufacturer who truly controls the
distribution channel and understands the retail bedding
consumer, a Verlo franchise owner is able to exploit its
made-to-order value proposition. Verlo brings consumers
the ability to customize their mattresses—a consumer
benefit only Verlo can offer.
“We combine the value of our Craftsman-Direct® message
with a consumer-education focus. The end result is a
better-informed customer, buying better bedding, every
time,” said Young.
Young noted that as a franchisor with a vertically
integrated supply chain, the franchisees are able to
access the world’s finest quality-construction
components, build mattresses one at a time to order, and
use the power of GMROI (gross-margin return on
inventory) to impact their operation’s profitability.
“We add to that the support of the most sophisticated
online enterprise portal that offers continuing
education, industry information and direct
communications between franchisor, franchisee and sales
staff,” Young said.
“Our
proprietary point-of-sale system is incorporated into
our portal to drive the most accurate live information
about each store. This information is live and
accessible to a franchise owner anywhere, anytime. We
literally track performance from the number of door
pulls, close rate, average ticket, benchmark goals, and
of course, product mix. The technology here is amazing
and remains a backbone to our success and focus as we
continue to grow across the nation.”
To learn
more about Verlo Mattress Factory Stores’ franchising
opportunities,
visit
www.verlofranchise.com
or call
800.229.8957 ext. 101 |
