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“What’s Your Favorite Position?” asks Comfor-Pedic™
The
industry innovators at Comfor-Pedic™ plan to set-forth a
revolutionary new product launch at the Las Vegas
Furniture Market in July 2006.
 The NUVÖ Sleep System™, as it is called, will “change
the retail, and subsequently, the consumer mindset in
regards to movable foundations targeted at the Gen X and
Gen Y demographics; two of the most underserved yet
highly profitable age segmentations,” according to Jack
Squires, President.
“The NUVÖ™ movable base is so unique; the base in and of
itself carries two international patents,” he added
BEDROOM magazine inquired as to what specifically sets
the NUVÖ base apart. Squires answered the question in a
two fold reply: “First, the base has three actuator
motors that work in concert,” said Squires. “The
utilization of three actuators means that the NUVÖ™ base
can adjust to many more and unique positions than the
sea of two actuator models now flooding the market.”
“Secondly,” Squires continued, “the NUVÖ™ base also
features a patented surface material, which we call
Omni-FLEX™. This surface, which contacts directly with
the base of the mattress, has a flex action to it,
allowing the surface material to move freely with the
action of the base thereby allowing the bed to achieve
the many different positions made possible by the
actuators.”
Challenge:
The
challenge that faced the Comfor-Pedic™ product
development team was that the action of the NUVÖ™
moveable base is so highly specialized that it precludes
the use of traditional innerspring bedding as well as
conventional specialty bedding in conjunction with the
base. Scott Smalling, CEO and head of product
development for the company reported, “We realized that
mattresses currently on the market are simply not
capable of enough of a level of articulation for the
NUVÖ™ moveable base to achieve full performance.
Therefore the base would be unable to demonstrate its
complete capabilities and application, which
dramatically limits its differentiation in the market.”
Solution:
In order to
maximize the capabilities and attain true and distinct
differentiation in the market, Smalling and Squires
designed the NUVÖ™ mattress. “Comfor-Pedic™ has
engineered two new innovations designed specifically to
enable the NUVÖ™ mattress to work in perfect harmony
with the base, thus creating the NUVÖ Sleep System™,”
Smalling said.
“The NUVÖ™ mattress is created entirely of comfort
materials, meaning there is no true base foam as found
in other specialty products,” explained Squires. “The
bed is comprised of our Comfor™ Material on top,
supported by a latex core. However, under the latex is
our newest material, Reaction™ foam.”
According to Smalling the new Reaction™ material “is
springy, resilient and yet utterly pliable, allowing for
the mattress to achieve maximum flexibility without
undue torque.”
In conjunction with the new Reaction™ material,
Comfor-Pedic™ has also developed the Hinged Bed™ pivot
points. “The Hinged Bed™ (patent pending) innovation is
a series of channels in the Reaction™ material, which
work as hinges in the mattress itself at the key points
of articulation, thereby allowing the mattress to
achieve every position in harmony with the base,”
related Smalling.
The unique performance of the NUVÖ Sleep System™ is
enhanced by a sleek streamlined design in the base with
a silver color and black accents. “This system will
appeal to upscale consumers, in particular the Gen X and
Gen Y demographic, with high disposable incomes and the
craving for luxurious, life-enhancing products,” Squires
said.
The ‘system’, which will only be sold as a set, will
retail at $5,000. and will be the new top-end offering
from Comfor-Pedic™.
For
more information about Comfor-Pedic’s NUVÖ Sleep
System™, contact:
Scott Smalling at (888) 291-1338
or visit the
website:
www.comfor-pedic.com
Come see Comfor-Pedic’s displays at the Pavilions in
space #P13823 & the Convention Center in space #S62509. |
