Kathy
Ireland Home by Therapedic is Off to a Hot Start!
Edited by: Dale T. Read, Editor in Chief
 Kathy Ireland of Kathy Ireland Home fame is not a
magician, but sometimes her touch just seems like magic,
and her professional charms have begun to work overtime
according to Gerry Borreggine, President of Therapedic.
“Our Kathy Ireland Home by Therapedic is off to a hot
start! This introduction has exceeded our most
optimistic projections,” said Borreggine. “We have a
waiting list of retailers who want to take on the line,”
he added.
Licensee and retailer participation to date indicate a
favorable response all across the country, according to
Borreggine. The line is selling well in Illinois, and
Oklahoma in the Mid-west; in Virginia and New Jersey on
the East Coast; Alabama in the South; and Denver in the
West.
Only half of the Therapedic licensees are producing the
line at this point in time. “It takes time for a factory
to prepare its manufacturing process in order to make
this line,” said Borreggine. This is because the Kathy
Ireland Home line has several exclusive features built
into the new product.
“The factories that are not making the line, yet, are in
queue to do so as soon as possible,” said Borreggine.
“By the end of the year, every Therapedic domestic
factory will be producing Kathy Ireland Home. We have a
full company ‘buy-in’ for this program,” he added.
Referring to the exclusive features in this new line,
Borreggine tells BEDROOM Magazine that Kathy Ireland
Home sleep sets feature:
-
An alternating offset
coil designed to eliminate side to side motion on the
mattress
-
Foam encased
construction for stronger edge support
-
An exclusive 7-zone
comfort foam that is anatomically designed for
head-to-toe comfort
If first impressions are any indication, the line is a
bone fide hit, according to many of the Therapedic sales
managers.
“I’ve opened twelve of the first fourteen dealers I
presented this line to,” said Niles Cornelius, COO of
Therapedic Mid-Atlantic. “Additionally, we are not
placing the line with any dealer who does not commit to
six or more models of the new line,” added Cornelius.
“This is the first time that dealers are calling me to
add my product, and not me calling them,” said
Cornelius.
“Kathy Ireland Home is selling strong everywhere I’ve
placed it,” said Dennis Greer, VP of Sales at Therapedic
Oklahoma.
The
most exciting aspect of the new line is how it is being
received by retailers, Borreggine tells BEDROOM
Magazine. “We can hype it or spin it anyway we want,”
said Borreggine, “but, the proof of the pudding is how
the product does on the retail floor. If this auspicious
debut is any indication, Kathy Ireland Home by
Therapedic will be the hottest line on the street by the
year’s end,” Borreggine said.
Retailers attending the Las Vegas Furniture Market can
see the new Kathy Ireland Home /Therapedic line at the
Standard space in the
World Market Center; 9th Floor; Space # 953.
Therapedic: 1-800-314-4433
|
