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Las Vegas Market
Awarded ‘Best New Show’
Honors By EXPO
Magazine
2005 was a
good year to launch trade and consumer shows, as
exemplified by the just-announced winners of EXPO’s 2006
Best New Show Awards. Las Vegas Market took top honors
with the award for ‘Best New Show’ in the Trade Show
(Stand-alone Launch) category.
Las Vegas Market was recognized for its inaugural home
and hospitality furnishings event that attracted 60,000
attendees and 1,200 exhibiting companies to the new
World Market Center campus in July 2005. After five
years of anticipation, Las Vegas Market debuted across
2.5 million square feet of permanent and temporary
exhibition space. At this size, Las Vegas Market was a
record-breaking event as the largest show launch in U.S.
history.
World Market Center, developed by World Market Center,
LLC and The Related Companies, LP, is the largest new
trade show complex in the country, connecting all
categories of the home and hospitality furnishings
industry, including furniture, home accent, lighting,
rugs, floor coverings, wall décor, floral, outdoor,
bedding, mattresses, home textiles, gift, table top and
more.
“This is an incredible honor and we are truly pleased
with the distinction of being named ‘Best New Show’ by
such a reputable trade show industry publication as EXPO
Magazine,” said Gerry Sawyer, Chief Operating Office for
World Market Center. “After five years in the making,
Las Vegas Market set out to deliver to the industry a
new Market experience that would offer unparalleled
amenities and choices. The result was that Las Vegas
Market fulfilled the needs and wants of buyers and
sellers, and drove new business opportunities for the
industry. We owe the success of Las Vegas Market to the
hard work and contributions made by our amazing team and
vendors and, of course, to the vision and commitment of
our partners.”
According to the judges, World Market Center’s entry for
Las Vegas Market had clearly defined objectives,
thoughtful new strategies and impressive results. “Among
the entries, the Las Vegas Market was the largest trade
show launch of the year—by far. Beyond its size, the
show organizers did an amazing job of attracting
attendees and marketing the new show. And it shows from
the results—with more than 60,000 attendees,” said
Danica Tormohlen, Editor in Chief of EXPO.
The Best New Show Award, presented by EXPO Magazine,
salutes trade and consumer shows in five categories,
including: Trade Show (Stand-Alone Launch), Trade Show
(Co-Located Launch), Consumer Show, Trade and Consumer
Show, and Nontraditional Event. The program is the only
industry honor solely recognizing new show launches.
“This year’s winners prove that trade and consumer shows
continue to be the best medium to bring together buyers
and sellers face to face, across all industries,” said
Tormohlen.
Based on all entries, a few key trends emerged for show
launches in 2005:
-
? The fourth quarter
(October-December) is the most popular time of year to
launch new events.
-
? New York and Las Vegas
are popular locations for launches.
-
? Independent,
for-profit producers are much more active in launching
shows than associations.
-
? No surprise, most show
launches are focused on growing industries and emerging
new technologies.
Each show
was judged independently and scored by three judges;
their scores were then averaged for a final score. Each
show was judged individually based on the following
criteria: objective/mission; strategies/execution; and
results.
EXPO Magazine provides strategies and solutions for
trade show, convention and corporate event management.
EXPO readers are association, independent and corporate
show organizers, who plan, promote and produce events
around the world. Profiles of the winners will appear in
July/August 2006 issue of EXPO.
The next Las Vegas Market—which is slated to be the
biggest show yet at 2.6 million square feet—is being
held July 24–28 at World Market Center and the
Pavilions. The temporary exhibits at the Las Vegas
Convention Center are open July 25–28.
Online registration is now available by visiting
www.lasvegasmarket.com
and completing the online
application process. Attendees are also encouraged to
make hotel arrangements immediately for best prices and
availability. Special discounts are available through
Las Vegas Market’s website with rates starting as low as
$56 per night during Market week.
For more
information on Las Vegas Market, and to find out about
leasing or exhibiting opportunities,
visit the website or call 1-888-WMC-SHOW (962-7469) |
