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Beautyrest Black™
and a New BackCare® line
will launch in Las
Vegas
Simmons is launching its new Beautyrest Black™ luxury
mattress collection at the upcoming July 2006 Las Vegas
Furniture Market. The collection features all of the
motion separation and conformability elements for which
the Beautyrest® mattress line is renowned and places
them in a luxury edition that combines exquisite detail
and expert tailoring to provide supreme comfort. The
line features Advanced Pocketed Coil™ technology and
opulent fabric combinations that pamper and indulge
consumers, further emphasizing the superiority of the
Beautyrest Black™ sleep experience.
Also launching in Las Vegas is Simmons’ revitalized
BackCare® line. Simmons has designed the line for
maximum support and natural spinal alignment. The
BackCare® mattress provides conforming support to key
zones in the body through the use of innovations like
Technogel™ Support, which gently massages and cradles
the back throughout the night, and EvenLoft™ Design,
which creates a unique smooth sleeping surface that
helps ensure a more restful and restorative night’s
sleep.
For
more information, please visit
www.simmons.com
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