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Leggett & Platt’s Urethane Technologies Division—Sleep Comfort Systems Announces Partnership With Kathy Ireland Home

Sleep Comfort Systems, a part of the Urethane Technologies Division of Leggett and Platt, Inc., a recognized world leader in the sleep industry, has announced an agreement with Kathy Ireland Worldwide, the design and marketing company founded by CEO and Chief Designer, Kathy Ireland to introduce a Kathy Ireland Home line of foam sleep pillows, mattress toppers, support pillows and pads and other specialty sleep products. The partnership was unveiled at the Sleep Comfort Systems New York showroom during Spring Home Textiles Market.

“It is a great joy to join the incredible legacy of Leggett and Platt to develop and expand our position in the sleep industry. Few solutions are as meaningful to families as a good night’s sleep and we all sleep better since teaming with Leggett and Platt,” said Kathy Ireland.

“We are extremely pleased to partner with such a well-recognized consumer brand,” states Gary Wahrmund, President of Urethane Technologies. “Kathy Ireland is well known and respected for her message to working moms of home solutions and safety. With Urethane Technologies’ strong history of research and development of innovative polyurethane foams, we intend to offer innovative products that consumers will find satisfying and reliable.”

Joe Blazar, Director of Marketing for Urethane Technologies’ Sleep Comfort Systems, outlines the initial program. “We are including a wide range of uniquely shaped and supportive pillows—contour, micro memory, molded and latex, memory foam and latex mattress toppers, in a range of specialty sleep products designed to complement the Kathy Ireland brand initiatives, Essentials, Gallery, First Lady and specialty brand J du J, Jardin du Jour—‘bringing the outside into our dreams’.”

Blazar further explains that, “Urethane Technologies’ strengths lie in product development, quality assurance, and well-connected distribution. These attributes will keep product in store and readily available for retailers. We’re looking forward to building on the already strong Kathy Ireland Home brand to offer families an even greater comfort experience with Leggett’s Sleep Comfort Systems.”

For more information, please visit www.kathyireland.com