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Verlo . . . A Better Mattress Company with Opportunities

for Retail Mattress Franchisees

Sleep, we all need it and there are plenty of places touting that they offer a better night of it!

Verlo Mattress Factory Stores has long stood as a unique business model in the mattress industry. Founded in 1958 by two school chums seeking to build a better mattress company and offer a superior product to the end consumer, Verlo has succeeded beyond the dreams of its original founders. (The name Verlo comes from combining the names of the two founding partners—Verna and Lois.) The unusual moniker has achieved incredible brand awareness, which is one of the reasons Verlo Mattress Factory Stores stands out in a sea of off-white fluffy rectangle retailers.

The franchised Verlo organization is based out of Fort Atkinson, Wisconsin and embraces its Midwest roots in ethical conduct and honest transactions, both with its franchisees and its customers. The business model includes retail merchandising of custom-built mattresses, ornamental design beds, futon mattresses, the finest selection of futon covers, bolsters and pillows, plus a huge selection of futon frames. Verlo offers an exquisite single ply 700 thread count sheet set, as well as latex and synthetic down pillows and pads.

“The booming sleep products industry is a great place for us to franchise,” stated John Siipola, Verlo’s president. “We are a unique model in our industry segment, a segment worth nearly $8 billion.”

A Verlo franchise owner has several different business models to choose from—the most active at present being the classic model. The classic model is an extremely efficient choice for small to mid-sized markets, incorporating the assembly operations within the footprint of the retail showroom. The typical footprint for this model runs between 6,000 and 10,000 square feet. Showroom-only facilities typically run a footprint of 2,500 to 3,500 square feet and operate with just one or two full-time dedicated sales associates. Other operating models include the central factory and metro model, both designed for large to Top 10 market entrances.

Since Verlo has a vertically integrated supply chain, the franchise owners are able to access the world’s finest quality construction components, build mattresses to order, one at a time and use the power of GMROI (gross margin return on inventory) to impact their operations.

Verlo’s support include a sophisticated online enterprise portal that offers continuing education, industry information and direct communications between franchisor, franchisee and sales staff. The proprietary point of sale system is incorporated into the portal to drive the most accurate, live information about each store. The result is the most precise, up-to-date information available to the franchise owner. Verlo Mattress Factory Stores track performance indicators such as door pulls, closing rate, average ticket, benchmark goals and product mix.

For more information about Verlo franchise opportunities:

please call (800) 229-8957

or visit www.verlo.com