|
Click Logo to Visit
|
|
|||||||
|
Spring Air® Announces Partnership With Comfort Queen
Author and Life Coach Jennifer Louden Brings Comfort to a Whole New Level
The huge Las Vegas bedding market kicked off on Sunday night with a variety of parties. But none was in a more lovely setting than Spring Air’s showroom at B-1126. The showroom, created by Grid2 of New York, promised a sense of comfort in a relaxed atmosphere of understated elegance. It conveyed a visual story of bedding’s role in a healthy life.
Jennifer Louden, known as “The Comfort Queen,” because of her dedication to women’s well-being, along with Spring Air, have teamed-up to show how sleeping comfortably helps people, especially women, live more comfortably. Jennifer Louden’s expertise and Spring Air’s innovative technology work together to offer the consumer the best comfort choice for their best night’s sleep.
“Spring Air is taking comfort to new heights, from our vast product line, to the way we do business and to the way we communicate with our customers. In working with Jennifer Louden, Spring Air can help customers realize that a life of comfort can start with something as simple as sleeping on the most comfortable mattress to meet your specific comfort needs and style,” stated Jim Nation, President and CEO of the Spring Air Company. “Comfort plays a major role in getting a good night sleep,” continued Nation, “and we plan to provide all the tools necessary to ensure a great night sleep from the right mattress to the right state of mind.”
The people at Spring Air know that we spend roughly one third of our lives in bed. So obviously, the mattress we sleep on has a big impact on how comfortable our lives can be. It literally is the foundation for all we wish to accomplish in life. Therefore, wanting to promote comfort, rest and well-being, Spring Air developed its partnership with Jennifer Louden to offer the choices that create such an environment.
Jennifer Louden, both a personal coach and social commentator, has dedicated her life’s work to helping women experience comfort on all levels. Louden’s message of comfort and self-care has resonated with women through her countless efforts helping women prioritize their levels of comfort and life balance. Louden can be credited with the following practices; seminars that cater to thousands of women and six books that provide a reader-friendly education on how to start your road to self-care, spanning to more than 750,000 copies in print.
“We are in the midst of a stress epidemic where life is becoming more complex, more demanding and more uncomfortable. When people are stressed, they can’t bring their unique talents to light, limiting what they contribute to the world as a whole. That’s why I’m working with Spring Air. They are truly committed to helping people, especially women, learn how to create a more comfortable, successful life.
Spring Air has been recognized for its innovative mattresses and sleep sets since 1929 when founder, Francis Karr, introduced the free-end offset coil design that adjusts to each sleeper’s weight and is now the most copied design in the bedding industry.
For an unprecedented sixth year in a row, Spring Air has been named winner of the Comfort Challenge. Three out of five people tested preferred the comfort of a Spring Air Back Supporter Euro Top® mattress to similarly priced mattresses. Spring Air is continuously finding more comfortable solutions for their customers and they lead the industry in product features and values with distribution throughout five continents.
The Spring Air reputation for continuous product improvements and accomplishments in the industry is enhanced by button-free technology, quilted surfaces, and extra supportive foam materials. Other enhancements to the Spring Air Product line have included the pillow-top mattress, natural fiber bedding and Conforma foam that conforms to each individual. Foam Encased Wireless Edge provides more support and edge-to-edge sleep surface contributing to a more comfortable sleeping experience. Comfort Progressions™, another advancement from Spring Air, is layered from top to bottom and zoned from head to toe to create the most advanced sleep system available.
For more information contact: Todd Zimmerman, Spring Air, Director of Marketing & PR (847) 439-4552 or visit www.springair.com |
Mattresses are naturally known for being
comfortable, but sometimes the stress of the daily grind can hinder
the feeling of a truly relaxing and comfortable night’s sleep, which
turns into a less than productive day. The Spring Air Company
recognized this comfort conundrum and is taking comfort one step
further in order to help people feel comfort on all levels. Six-time
winner of the Mattress Comfort Challenge, Spring Air, has partnered
with best-selling author and comfort expert Jennifer Louden in an
effort to bring comfort and self-care to the forefront of everyone’s
daily routines, starting with a comfortable mattress, of course.