Comfor-Pedic^® Positions Itself as the Leader in High-End Specialty!

Comfor-Pedic^®, continues its juggernaut climb to national prominence in the High-End niche of the burgeoning specialty bedding market.

Comfor-Pedic^®, considered by many as one of the new breed of companies to watch will be showcasing its exceptional line of innovative, High-End specialty mattresses at the High Point Market in March. “We are so proud of our line up,” beamed Scott Smalling, CEO. “We were excited to have received such a superb reaction to our line at the winter Las Vegas Market. Dealers flocked to our space to get a glimpse of our new luxurious, handcrafted Silk bed which rounds out the top end of our line,” explained Smalling. Dan Johnson with Boulevard Home Furnishings out of St. George Utah exclaimed, “It’s the most beautiful mattress I have ever seen!”

The Silk Bed^® by Comfor-Pedic, which retails for $7,500 in a King, continues to position the company as the innovative leader in the High-End specialty bedding niche. “Everything about this bed exudes Luxury,” proclaimed Jack Squires, President. “From the 100% Silk top, to the coordinating raw silk side panel and matching decorative cord.” The bed’s top comfort layer is an exclusive for Comfor Pedic called Silksoft^™ which is a combination of the most resilient fibers available on the market combined with an unprecedented 25% silk blend. Below the Silksoft^™ layer is 13” of Comfort materials. “There are NO conventional foams used in this extraordinary bed,” asserted Squires. “We designed this bed from the bottom-up to be the most dramatic, luxurious and profitable slot on any retailers floor,” concluded Squires.

The Silk Bed is the most recent offering by Comfor-Pedic in a long line of successful launches. Last summer the company launched the most innovative product seen in the bedding industry for years. The Nuvö Sleep System^™, with its edgy marketing phrase . . . “What’s Your Favorite Position?”, has garnered the attention originally desired by the authors, but regardless of the creative marketing, this sleep system stands alone in a sea of two actuator models now flooding the market. Of course what makes the Nuvö really unique is the specifically designed Nuvö mattress which works in concert with the base. Prior to that launch the company introduced their Mystére^™ bed which was the first bed to include suede sides coupled with a decorative cord to give the bed a pillow top look.

“We continue to hit home-runs,” claims Butch Webster, COO of Comfor-Pedic who spent 25 years with Sealy and 10 with Serta prior to taking on his current role with the company. “Personally I am humbled by the reaction of the dealers and am proud to put our quality stamp on every mattress. With a return rate of less than 1% I am proud to say that we rarely see a mattress come back through our doors. Nothing more disappointing to a RSA or Store owner than to have a mattress returned. The bottom line is we do not skimp on quality,” exclaimed a passionate Webster.

When BEDROOM magazine asked Scott Smalling, what is the secret to his company’s success? Scott just smiled and said, “Surround yourself with the best people you can find, infuse a lot of fun and the rest will take care of itself!”

For more information about Comfor-Pedic mattresses:

Call (888) 291-1338

or visit www.comfor-pedic.com