Natura World Offers Profitable Dealer-Friendly, On-line Program
and Creative Natural Specialty Sleep Products in Vegas!

Natura World continues to prove that it is an extremely creative and solutions-oriented company with both its natural, health-oriented product introductions as well as the company’s method of going to market. As we reported in the Las Vegas market issue of BEDROOM (Vol13, N1) Natura World has developed and is implementing a consumer direct order system that protects the valued relationships it has with the company’s retailers. Natura World prominently displayed literature explaining the new program for retailers coming into their showroom in Building A of the World Market Center. We thought that this story was such a refreshing and innovative approach demonstrating a WIN/WIN/WIN philosophy for manufacturer, retailer and consumer, that it is worth reporting on again.

When a retailer visited the Natura World show space, a flier was prominently displayed on the front desk boldly stating: “Natura World Empowers Its Dealers to Sell Online!!” The flier explained the new program as a “Dealer-focused initiative that gives consumers the ability to purchase from their preferred dealer online at www.naturaworld.com.” The new system is supported by Reshare Corporation’s patented “Distribution Relationship Management Software (DRM), which enables manufacturers such as Natura World to sell directly on-line to end-user/consumers without circumventing highly valued retail channel partners. DRM is specifically designed to protect the interest of Natura’s dealers, while offering access to the company’s broad innovative mattress, bedding and top-of-bed products. Consumers are required at the time of on-line ordering (during the checkout step) to identify their preferred Natura dealer, who may be responsible for assembly, service, installation, and other post-sale processes that consumers have come to expect from the retailer. Therefore the dealer gets credit for the sale.

Natura World believes that by offering this new program both the company and their retail partners will benefit from increased sales and margins. A leading research firm found that online sales are increasing 15% annually, and that these sales are expected to reach $331 billion by 2010. Another research marketing company states that in four years the Web will affect half of all retail sales. In short, Natura World recognizes that “Internet sales are defining the future of most industries”, and the company has decided to make the web work for it and their retail partners. The company’s flier offers a clear vision of “Increased Profitability for Everyone.” Just over 7.1% of the GNP is occurring online today with about 31% of that being attributed to new incremental sales at brand websites. Internet order size has been shown to increase on average 30% more than offline sales . . . multi-channel shoppers spend more than single channel shoppers. We expect these statistics to translate into additional profits for both our retail partners and Natura World.”

A Showroom Full of New, Health and Better Sleep Products

Natura’s show room is wall to wall with an impressive array of innovative, creative and, yes, fun sleep products. The company boasts one of the broadest selections of latex mattresses on the market and also offers a complete line of adjustable beds, memory foam mattresses, slat beds, airbeds, and luxurious bedding. To that add the convenience offered the consumer of a full line of top-of-bed products including various toppers, pillows and comforters, and a sleep retailer is able to purchase their entire specialty bedding line from Natura World!

Several products stood out among the myriad of attractive and innovative products offered. The first of these is the Briza Air Bed offering, “air chamber technology for exact, personalized comfort”. Using premium quality air chamber technology, Natura’s Briza Air Beds allow partners to individually adjust each side of the mattress at the touch of a button for precise personal comfort. The Air Chamber Technology offers a separately controlled, 6-zone air chamber allowing each partner to customize his/her own sleep area at the touch of a button for precise, no-compromise comfort and support. The digital PSI memory feature quickly recalls or adjusts to the exact chosen comfort level, allowing each partner to experience perfect individualized comfort on one mattress.

The Briza also comes with a dual support zone, which sits on top of the air chambers, featuring a layer of memory foam on top of a layer of contouring latex. These support zone layers “echo” or respond to the natural contours of the body, minimizing pressure points. These layers also support the spine’s natural curves and absorb motion for minimized sleep disturbance.

Known for offering natural products, Natura continues their reputation by placing a luxurious “Interactive Smart Wool^™ layer beneath the mattress cover. The Briza Air Bed is naturally hypoallergenic and provides the consumer additional benefits such as temperature and moisture control, plus a significant reduction in restless sleep. Natura executives point out that studies have shown sleeping on wool steadies the heart and reduces tossing and turning by over 50%.

Natura also showed their Natura-pedic Dreamscape with its “pillowy”, plush-top design, featuring a pressure-relieving memory foam comfort zone. This bed and its comfort layers are designed for a sense of weightless comfort that brings soothing relief to tired muscles. The memory foam is supported by a body-contouring latex support zone, and an additional high performance support foam base . . . promising “incredible comfort and outstanding support!” It also comes with a soft, stretch cotton blend cover generously filled with temperature-regulating Natura Smart Wool^™ offering “comfortable, fresh and naturally hypoallergenic sleep”.

Known for its wide selection of latex beds, Natura World also showed its NaturLatex^™ Sleepscape beds at the World Market Center in Las Vegas. The Sleepscape features a tri-layered core of multiple comfort zones for “incredible comfort and deep support. Lined with Natura Smart Wool^™ and offering a luxurious cotton blend cover, these beds “breathe easily, control body temperature and moisture, as well as repel common allergens”. To assure added support and comfort, the Sleepscape also features a high density foam rail for increased durable edge support.

Retailers interested in receiving more information about either Natura’s new internet dealer program or their wide and creative selection of specialty sleep products should call:

(888) NATURA3 or visit the company website at: www.naturaworld.com