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Forget the Springs vs.
Foam Debate: Classic Sleep Says Hybrid Construction is
the Future of Bedding
Manufacturer Mixes the Best of Foam,
Latex and Coils to Provide Consumers With the Comfort
They Seek
Edited by: Dale T. Read
October 5, 2009 - For some time this editor has been
saying that advanced technology and innovative products
will retire the old conventional innersprings versus
specialty sleep foams debate. It appears now that at
least one specialty sleep manufacturer is finding
success in moving beyond the old formula by creating and
marketing hybrid beds. Classic Sleep Products has
reported to BEDROOM Magazine that hybrid mattresses,
which combine multiple sleep technologies, exceeded
70-percent of the company’s total sales in the first two
quarters of 2009, a record for the company.
“The customer shopping for a mattress today is looking
for comfort and support, and they are responding briskly
to performance from a combination of technologies, not
just one construction,” said Classic Sleep Products CEO
Michael Zippelli.
Zippelli said that the major retailers carrying his
bedding products are experiencing a surge in sales of
hybrid products that combine visco-memory foam and
latex. Additionally Zipelli introduced encased coil
units into some of his mattresses at the Fall Las Vegas
Furniture Market this past September. The new bedding
series introduced as pure elegance. These beds are
composed of a 3-D fiber layer atop the sleep surface
that improves airflow and results in a cooler sleep
surface, a visco-memory foam layer for comfort, a Dunlop
latex layer below that, and then an encased coil unit
for superior support. The pure elegance series range in
price from $1,200 to $1,999 at retail for a queen
mattress.
“The three technologies working together are like
winning the trifecta in bedding”
“The three technologies working together are like
winning the trifecta in bedding,” said Zipelli. The
layer of 3-D fiber plays major role in airflow and heat
dissipation. A visco layer just below the 3-D fiber
provides incredible comfort, and a layer of latex just
below provides additional comfort and cooling. Finally,
an encased coil delivers uncompromised conformability
and support,” he said.
Classic began adding hybrids into its line-up two years
ago, after listening to consumers who were concerned
with the “sinking” feel and reflect heat from visco
products, and the bounciness of latex.
“It was at that point we started experimenting with
hybrids and the response, particularly at more moderate
price points, has been tremendous. What has surprised us
is the dominance of hybrid products as opposed to
single-technology mattresses,” he said. “We decided to
add an encased coil for this market because we were able
to incorporate the technology properly into the
product.”
Classic sells its bedding products under the Dormia
brand, constructed with the finest components from
around the world including all-natural and
high-performance covers, lamb’s wool, visco-elastic
memory foam, Talalay latex and a unique, multi-zone
latex core.
The company offers enhanced features such as a quilted
mattress tops and deluxe combination models that are
comprised of memory and latex foam, as well as
adjustable beds that allows each person to maximize
their own sleep comfort. All premium bedding products
are manufactured in the U.S. using hand-made
craftsmanship and custom embroidery. The products are
the highest-quality sleep products available in the
market today.
Classic’s line of visco-elastic memory foam and latex
mattresses, with various luxurious constructions,
represents the fastest growing segment of the bedding
market. The mattresses are designed to help customers
get the maximum benefit out of each and every night’s
sleep.
For more information, visit
www.dormia.com.
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