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A Powerful
Troika….Vera Wang, Serta and Sleepy’s
By Dale T. Read, Editor-in-Chief and
Associate Publisher
May 20, 2010 - An extremely visible designer, known
for creating beautiful designs for women; a leading
mattress/bedding manufacturer and one of the fastest
growing mattress retail giants in the country: that
marketing triad speaks loudly of brand power and
excellence. As savvy as she is, Vera Wang was not going
to let the 20th Anniversary of her brand label go
unnoticed. So, as part of the celebration of her label’s
20-Year Anniversary, Vera Wang stopped by
Sleepy’s Fifth Avenue on Friday morning to count
sheep and thank sales associates for their support of
her luxury mattress line.
VERA WANG AT SLEEPYS: Vera Wang stopped by
Sleepy’s signature store on 5th Avenue, NYC to discuss
her latest bedding line by Serta, perfume, and take
questions from the sales staff. VERA WANG by
SERTA BEDDING LINE: Vera Wang created a bedding
line with Serta with the 'Embraceable Comfort' blanket
of comfort built into every mattress. The Vera Wang by
Serta collection of mattresses has beautiful new fabrics
that give each bed a luxurious feel and look.
ABOUT SERTA: Serta is a top bedding brand
leader that manufactures a superior selling premium
mattress: The Serta Perfect Sleeper®, the upscale
Perfect Day® collection, the elegant Vera Wang by Serta®
Collection and the new Trump Home™ Mattress Collection.
As a leading provider of mattresses to the
hospitality industry, Serta partners with hotel groups
such as Hilton Hotels, Marriott, Intercontinental Hotels
Group, Bellagio Hotel, Wyndham Hotels, Omni Hotels,
Choice Hotels, Accor Hotels and many more. Serta has 23
U.S. and four Canadian manufacturing plants. In
addition, Serta is distributed internationally in 60
other countries. With its worldwide network, Serta is
able to respond quickly to customers’ needs while still
preserving strict control standards to ensure the
highest quality products.
For more information, visit,
www.serta.com.
ABOUT SLEEPY’S: Sleepy’s, The Mattress
Professionals is a privately-owned 4 generation company
with over 700 retail locations in thirteen states,
spanning from Vermont to Virginia and available
nationally through
www.sleepys.com. Throughout Sleepy’s 52-year
history, they have supported the idea that one mattress
does not fit all, carrying a wide selection of
mattresses so their customers are certain to find the
one that suits them best. Keeping up-to-date on all the
latest innovations in sleep technology, Sleepy’s, The
Mattress Professionals® carries the latest in Sealy,
Posturepedic, Serta, Simmons, Beautyrest, Tempur-Pedic,
Sleep To Live mattresses and 12 other brands to fit any
price range or comfort level.
For more information, call 1-800-SLEEPYS
(800-753-3797), or visit us at
www.sleepys.com.
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