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Southerland, Inc. Purchased by Employees

May 20, 2010 - Southerland, Inc. of Nashville, TN announced on May 17, 2010 the purchase of the company by employees through an Employee Stock Ownership Plan (ESOP). The acquisition, which was originally announced March 1st, was completed May 17, 2010. It is a first for the company and, to a large extent, the furniture and bedding industry.

The new, employee-owned Southerland is being led by two co-presidents, David Corbin and Stephen Russo, and executive vice president and CFO Bryan Smith. Marty and Trey Southerland, as well as other Southerland family members, are remaining with the company in key roles.

“We’re proud of the products we make and the company we’ve become,” said Herman Southerland, who has retired as Southerland’s chairman and CEO. “Southerland has operated as a family-owned enterprise for more than a century. During that time, we’ve become one of the leading independent bedding manufacturers in the U.S. Today, looking back at what we created together, I’m especially proud to be a company employees want to own and carry forward.”

Over the past nine years, Southerland has grown into a three facility operation headquartered in Nashville, with additional facilities in Oklahoma City and Phoenix. These facilities offer scalability and capacity ideally suited for the company’s plans for further growth and distribution.

The move from family-owned to an ESOP-owned structure and recapitalization was led by the new executive leadership team. Under the new ESOP, employees own 100 percent of Southerland. The ESOP structure will offer tax efficiencies for the company as well as incentives and an exceptional retirement benefit for employees.

Under the new leadership team, Southerland will continue to develop its own brands as well as private label brands for regional bedding retailers. In addition to directing the day-to-day operations, Southerland’s new management team will focus on innovative and consumer-focused product development, a diversified licensed brand portfolio, optimization of its cost structure through lean practices, strategic sourcing and value-added sales efforts.

Corbin and Russo have been working as consultants with Southerland since mid-2009. Corbin is a marketing, new product development expert and brand management specialist with experience at Procter & Gamble, Pulaski Furniture Corporation and Chromcraft Revington. Russo is an operations specialist who successfully ran Latex International, Consolidated Bedding and Restonic Mattress. Bryan Smith is a CPA and finance/accounting specialist and a long-standing member of the Southerland management team.

For more information, please visit www.southerlandsleep.com.

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