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Simmons Enhances
Beautyrest Website to
Commemorate Launch of
New 2010 Line
Revitalized Website Reflects Fresh
Look and Feel
of New Beautyrest® Collection
May 20, 2010 - In honor of the new 2010
Beautyrest® line’s introduction and the brand’s 85
years of continued sleep innovation,
Simmons Bedding Company has redesigned the
Beautyrest section of Simmons.com to reflect the same
fresh look and feel as the new Beautyrest line, which
hits retail floors this month. The revitalized site
features new videos, photos and pop out tool tip boxes
that maintain the page’s clean and simple aesthetics,
while presenting information about the new Beautyrest
collection to consumers in an attention-grabbing way.
Simmons seamlessly integrated these new multimedia
elements into the site’s existing mattress shopping
resources with the goal of helping consumers find the
perfect Beautyrest mattress to meet their specific sleep
needs.
We know
that the Internet is a key research tool for consumers
“We know that
the Internet is a key research tool for consumers during
the mattress buying process,” said Tim Oakhill, Simmons’
executive vice president of marketing. “By explaining
the collection’s new BeautyStyle™ aesthetics and
BeautyFeel™ comfort construction, the new Beautyrest
site helps consumers familiarize themselves with the
line’s features before they ever step foot into a retail
store, so they feel more comfortable making a decision
to purchase. Our goal for the site is to create brand
preference, so when consumers go mattress shopping, it’s
not a question of whether they buy a Beautyrest, it’s a
matter of which Beautyrest model they buy.”
Powerful
Product Education Videos
Designed to
generate intrigue and excitement about the new
Beautyrest line, the new site greets visitors with an
introductory splash page that showcases a new Beautyrest
World Class® model on a sleek, black background. Upon
reaching the Beautyrest homepage, a new feature video
educates consumers about Super Pocketed Coil® springs
and the new Beautyrest line’s offering of the widest
range of feels available. A link in the video’s bottom
left corner directs users to a separate Web page that
neatly highlights additional features of the Beautyrest
World Class collection, including Transflexion Comfort
Technology™ for consistent comfort throughout the life
of the mattress and NxG® Memory Foam.
A second video about the line’s Super Pocketed Coil
springs provides a look at what is inside the new
Beautyrest collection and allows consumers to easily
understand how the superior design of Super Pocketed
Coil springs leads to unsurpassed motion separation,
conformability, support and durability. The video, which
takes place in a tranquil garden setting, also
incorporates the Beautyrest brand’s signature bowling
ball demonstration, further emphasizing the motion
separation benefits of Super Pocketed Coil spring
technology.
In addition to providing valuable product information
and mattress shopping guidance, the site also includes
links to two current Simmons promotions. Consumers can
enter to win a new Beautyrest Anniversary™ mattress
through the New Beautyrest Anniversary Challenge, an
online trivia sweepstakes that runs through July 28. A
second promotion, The New Beautyrest Free! Sheet Event,
gives Simmons customers a free set of Beautyrest sheets
valued at $129 when they purchase a Simmons mattress
valued at $997 or more through June 7.
For more information about the new 2010 Beautyrest
line, visit
www.beautyrest.com.
For more information about Simmons Bedding
Company, visit
www.simmons.com.
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