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New Technology/Old
Technology ...If it is Healthy and Natural, Natura Leads
the Way...
Natura World
Introduces Anti-Microbial, Anti-Viral Mattresses
Edited by Dale T. Read,
Editor/Associate Publisher
May 20, 2010 -
Natura World Inc. proudly announces an innovative
solution to worries about bed bugs, dust mites and other
allergens that contaminate mattresses. Effective June 1,
2010, all Natura mattresses will be treated with Natural
Silver Technology. The addition of this anti-bacterial
barrier to mattresses will provide a new degree of
naturally healthy protection for consumers.
“While our latex mattresses are naturally resistant
to microbes, some mattresses are natural breeding
grounds for microbes – and this is another level of
protection our customers are telling us they want,” said
Ralph Rossdeutscher, president and CEO of Natura World
Inc. “Last year we introduced Natural Silver Technology
in our NaturaProtect line of mattress protectors and
pillowcases and adding it directly to mattress covers is
another way to protect our customers from the health
risks of microbes in the mattress – naturally.”
Natural Silver Technology, an antimicrobial, natural
silver-based solution, is so safe that it’s used in
medical dressings to naturally speed healing. This
colorless, odorless solution applied to the fabric is
hypoallergenic, non-toxic and a proven winner in the war
against bacteria. It’s also bacteriostatic, which means
that not only does it eliminate microbes on contact,
among them candida (yeast), e.coli, avian flu, listeria,
salmonella, even the highly anti-biotic resistant MRSA,
it also inhibits future growth.
The growth of antibiotic resistance has revived the
medicinal use of silver across the globe. Our
grandparents called it colloidal silver – and way back
when (before the birth of antibiotics in the 1940’s) –
it was used as a germicide and disinfectant. Even
Hipócrates used ground silver as a healing compound.
Today, silver solutions are being used in everything
from wound dressings, pressure garments and scar
management fabric to surgical gowns.
“Since I founded Natura World Inc in 1994 with my
father and wife, we have been focused on providing
natural sleep solutions that improve health and
wellbeing,” said Rossdeutscher. “Wherever possible, we
use what nature offers freely – and silver is the
perfect blending of an age old solution with modern
technology.”
About Natura World: Founded 16 years ago by
the Rossdeutscher family, Natura is committed to
nurturing healthy bodies, souls and planet through
healthy sleep systems. By providing a nourishing night’s
sleep through sustainable, earth-friendly materials and
manufacturing, Natura truly is where nature meets
nurture. It’s not a trend. It’s about aligning personal
values with everyday actions. A good night’s sleep makes
for happier, healthier people and ultimately a better
planet
Please visit
www.naturaworld.com for more information.
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