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Kluft Introduces the
Finest American-Made Mattress Available
Limited Edition, Made-to-Order,
Hand-Sewn Bed Replete with
Cashmere, Silk, Wool, Horsehair,
Organic Cotton, Natural Latex
March 19,
2010 - Earl Kluft , the visionary creative entrepreneur
who is the founder and owner of
E. S. Kluft & Co., is absolutely right in asking why
should affluent Americans, who can afford ultra-premium
sleep systems have to purchase these mattresses from
European sources? Why not American made with the very
top in craftsmanship and materials? This maker of the
most elegantly tailored, ultra-luxurious beds has
recently brought luxury bedding to a whole new level
with the introduction of “The Beyond Luxury Sublime.”
The limited edition, made-to-order beds retail at
$44,000 for a king set, making it the most expensive
American-made mattress available in the market today.
Hand-sewn by skilled artisans using the finest materials
such as cashmere, silk, exotic wools, horsehair,
certified organic cotton and Talaly latex, the Sublime
provides an unparalleled night of restful and refreshing
sleep.
The Sublime
has been launched as one of E. S. Kluft’s most exclusive
bedding lines and will be available only in a limited
edition of 100.
“There are a
handful of luxury mattresses all coming from Europe,”
said E. S. Kluft & Co. CEO and President Earl Kluft. “A
growing number of affluent customers would prefer to buy
sleep products in America made by American craftsmen. As
the luxury market begins to come back, an increasing
number of consumers are willing to pay more for a better
sleep experience.”
 Distinguished
by an oversized Wedgwood blue medallion centered on the
sleep surface, the “tissue pick” motif emanates a
presidential suite and an air of royalty. The tissue
pick process was used to create the highest
concentration of color on the face of the fabric,
allowing for a striking contrast to the cream-colored
Jacquard Damask background.
“You almost
never see tissue pick in mattress construction,” said
Kluft. “Most tissue pick designs are used on wing-backed
chairs or ornate drapery in a formal setting.”
Hand-made by
skilled artisans, the Sublime combines extraordinary
craftsmanship with the finest materials and most elegant
techniques. The sleep surface is a luxurious blend of
cashmere, silk and Merino wool adorned with a richly
colored blue central motif. Underneath, there are
abundant layers of natural Talalay latex that conform to
body contours to eliminate pressure points all nestled
together with breathable certified organic cotton and
New Zealand Joma wool. The latter materials help prevent
heat and moisture buildup assuring unmatched comfort.
Next, a thick layer of Danish horsehair is placed atop
thousands of premium hand-sewn English springs encased
in calico cotton to minimize motion transfer and to
provide extraordinary support.
Each mattress
is hand-tufted using extra gussets and
hand-side-stitched to secure the inner layers of
upholstery and enhance the overall performance from
edge-to-edge. Triple-sewn, quilted, monogrammed handles
match the top layer motif for unmatched detail.
The hardwood
divan-style foundation is upholstered in suede and
contains individually wrapped coils over natural jute
lacing. Unlike traditional foundations that run head to
foot, the Sublime comes in two pieces with the
connection running side-to-side and features 12 antique
brass Shepherd Caster wheels.
The result is
the best of Old World craftsmanship and sophisticated
new sleep technologies. The suggested MSRP is $40,000
for a queen set. “The Sublime provides the optimum sleep
experience, achieving a level of quality, luxury and
excellence that is the ultimate in luxury,” said Kluft.
About E.
S. Kluft & Co.
In 2004,
third-generation mattress maker Earl Kluft founded E. S.
Kluft & Co. and created the next hallmark of luxury
bedding. Kluft’s Aireloom designs offer artisanal
quality and legacy features such as hand-tied coils and
side-stitching. Kluft lines feature the most advanced
materials and technologies available in the world,
including the highest quality Belgian jersey knits and
damask fabrics, Ellison & Robbins nested coils, New
Zealand Joma wool, natural Talalay latex, bio-based
foams, and natural and eco-friendly fibers. Kluft is
available in more than 350 select U.S. retailers and
internationally.
To learn
more, visit
www.kluftmattress.com and
www.aireloom.com.
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