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Gold
Bond Introduced Their “Visco Classic” Luxury Futon
Delivering Unprecedented Value at Under $400
Futon Sales Remain Strong Says
Nation's Leading
Independent Futon and Mattress
Producer
November 13, 2009 - Leading futon mattress designer
Gold Bond recently introduced the company’s “Visco
Classic” futon at its new showroom at High Point Market
this past October. With a suggested retail price of $399
for a full-size futon mattress,, the Visco Classic
delivers unprecedented value in a premium quality futon
that offers the luxurious, shape-conforming feel of
visco-elastic memory foam.
Gold Bond has repeatedly reported that while mattress
industry sales have been on the decline this past year,
futons have shown sales increases. In a recent poll of
its dealers, Gold Bond found that more than 60-percent
were enlarging their selection of futons.
Futons have become the bright spot in sleep shop
sales
“Futons have become the bright spot in sleep shop
sales,” said Gold Bond President Robert Naboicheck. “Our
futon business is up, lately driven in large part by our
solid oak furniture program; these are high quality
frames that have been dropped by other suppliers who are
eliminating entire SKU’s to economize.”
The success of catalog companies has also fueled demand
for Gold Bond futons. In recent weeks the company’s
state-of-the-art factory in Hartford, Conn. has
accommodated large increases in futon orders placed by
its third-party catalog and private label business.
Futons matching the comfort and quality of conventional
mattresses are also providing an affordable alternative
to new mattress purchases. Don Baumgartner, a Gold Bond
distributor based in Fort Worth, has noticed an increase
among south and Midwest region consumers opting for
futon mattresses to accompany platform bed furniture,
for example.
“In today’s economy, consumers have gotten creative with
their spending and realized that well-made futons can
make comfortable beds for everyday use,” said
Baumgartner. “I’m currently offering both futon frames
and platform bed furniture styles to accompany the Gold
Bond futon.”
 Gold
Bond’s Visco Classic is an eight-inch futon that
features three inches of visco-elastic memory foam along
with five inches of supportive urethane foam. It offers
comfort, versatility, and a modern aesthetic when placed
on a platform bed.
In addition to the new Visco Classic, Gold Bond will
present its other popular futon collections including
its popular Comfort Coil ($199) and FeatherTouch ($279),
which, weighing only 45 pounds, solves one of the top
consumer complaints about futons; and The Natural
($149), featuring 100% natural cotton batting and
available on a sustainable rubber wood frame.
The FeatherTouch 2 futon incorporates six pieces of 2”
convoluted foam, and cotton in a 9” mattress, to give
the comfort of a luxury futon mattress without the
weight.
Sleep product innovator Bob Naboicheck said, “The
FeatherTouch futon raises the comfort bar substantially
in the futon industry. It competes favorably with more
costly but less comfortable sofa sleepers and
mattresses. In this fragile economy, where consumers are
cognizant of every dollar they spend, we have seen an
uptick in futon sales throughout the industry,” he
added.
Gold Bond futons appeal to the value-oriented shopper,
and have become an established category and a solid,
consistent performing area of their business.
Founded in 1899, Gold Bond is one of the nation’s
largest family-operated independent mattress, specialty
sleep and futon manufacturers. The company is a leader
in mattress manufacturing techniques with more than a
century of experience bringing product innovations, high
manufacturing standards and executive leadership to the
industry. Today, the company continues its tradition of
producing hand-made mattresses, providing the
marketplace with the highest quality mattresses and
futons. Gold Bond currently ships to 49 states and 12
countries, and its products are available at more than
500 retail showrooms.
For more information on Gold Bond and its products,
visit
www.goldbondmattress.com.
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