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Latex International Reaches Out to Retailers and Manufacturers with "Build Your Dream" Design Center in Building B at Las Vegas World Market Center
For over a decade Latex International has understood that retailers and consumers need to understand the comfort and health benefits as well as the marketing value of latex as much as the manufacturer’s need to comprehend the performance, design and business value of their US-manufactured latex foam in mattresses and pillows. Latex International further demonstrated the company’s added-value, customer service focus by creating a working display and design center in their show space B-930 at the World Market Center during the summer Las Vegas furniture market.
The Latex International/Rejuvenite® “Build Your Dream” Latex Bedding Design Center featured a number of latex beds with cutaway construction, samples of various Talalay and Continuous process latex products giving examples of mattress constructions. Additionally the center featured a sample/ work-table area where manufacturers and retailers could actually work with an LI consultant to create and construct a line of mattresses using various densities and constructions of latex and visco-elastic foam. This type of hands-on work area is a rather unique pro-active way of inviting manufacturers and retailers to better understand and work with latex solutions for mattresses and bedding.
A Full Line of Rejuvenite® Talalay Latex Pillows Across from their design work center, Latex International also offered a full display of the company’s Talalay latex Rejuvenite® pillow line featuring the ComfortMatch® pillow personalizer system designed to help consumers select the perfect pillow for their size, comfort preference and sleep position. The 14 SKU pillow line reinforces the custom solution approach of the design center by allowing retailers to properly fit customers with a pillow that works with any bed on the floor.
There are a number of health and comfort features offered by the various Rejuvenite Talalay latex pillows including allergy resistance, breathability, and body, head and neck conforming and alignment features. Additionally there are two other features that make Talalay latex pillows stand out from competitive products:
Pressure relief: Independent lab testing scientifically proves that Rejuvenite pillows provide up to 97% more pressure relief than others.
The high pressure areas ( shown in red) that cause tossing and turning are virtually eliminated, enabling greater relaxation of shoulder and back muscles, while enhancing the body’s circulation. Less tossing and turning means sounder sleep and a better rest overall.
Latex International is confident in stating that their Rejuvenite latex pillows actually revitalize the sleeper. By maintaining proper alignment, the Rejuvneite pillow is part of the total program for restorative sleep. Latex international marketers note that while a quality mattress offers support for the back, it does not provide support for the natural curvature of the cervical vertebrae C1 through C7 typically referred to as the “Arc of Life.” The Talalay latex pillows offered by Rejuvenite are resilient and they actively support the shape of the body to support the head, neck and cervical vertebrae in a natural and relaxed position.
For more information about Latex International or the company’s Rejuvenite® pillow program contact Kevin Stein, Vice President of Marketing at (800) LATEX-US or KStein@LatexIntl.com or visit www.latexintl.com |
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