The all new Posture Ultra-Premium products include the Posture Avalon queen at an approximate price of $699, the Posture Fremont queen at $799, the Posture Chattsworth queen at $899, the Posture Hartford queen at $999, the Posture Sheffield queen at $1099 and the Posture Hamilton at $1299. “We are supporting these products by providing new promotional selling materials for our retailers,” Tarbutton continues.

Those materials include the Bemco Fire-Tec Ad Kit™. The kit consists of four ads including the Bemco Fire-Tec™ Mattress Sale, the Bemco Fire-Tec™ Sale, the Bemco Mattress Sale, and the Bemco Introductory Sale. Each ad reminds consumers that every Bemco mattress has a Bemco Fire-Tec fire resistant barrier and each highlights the Bemco Fire-Tec brand.

The four-color ads feature photographs of families. “We did this to convey the importance of protecting our loved ones, especially while they sleep,” notes Tarbutton. The ads can be customized with each retailer’s name, pricing information, and a range of options. The ads also feature the Good Housekeeping Seal which is awarded to products that have passed the tests of the Good Housekeeping Institute. Bemco provides the entire ad campaign to retailers in CD format for easy use and coordination with local newspapers.

“But they’re more than just ads,” emphasizes Tarbutton. “Bemco wants to be the first to promote dealer and consumer awareness in this critical area so we’re developing an ongoing educational campaign to support the effort. At Bemco,” Tarbutton concludes, “we not only want to give consumers a healthy sleep, but a safer sleep with Fire-Tec.”

For more information about Bemco mattresses,

visit them at Space #111, East Green Drive, in High Point, North Carolina during Fall High Point.

Or call (847) 296-0080

www.bemco.com