Consumer Reports shows that today’s consumers are looking for a better quality of life and they feel that to achieve that quality, they need a better quality of sleep. It goes without saying that better, more restful sleep will offer overall health improvements. Therefore, the body has the tools to repair itself. During sleep, human growth hormone, which contains natural anti-aging, growth and repair abilities, is released. Natural immune system modulators also rise while sleeping, helping our bodies fight off viral infections, colds and respiratory tract infections that slow us down. The Better Sleep Council said in a recent survey 76% of Canadians plan to improve their physical fitness. 30% admit that “lack of energy” is the greatest barrier. But too few recognize that the most important factor in reaching their goals is proper sleep. If attained, sleep will regenerate the body’s reserves, increase energy and promote health. And good sleep starts with an environment that is conducive to sleep, and a bed that is the centerpiece of this environment. While implementing this environment, consumers want quality and luxury, all in a healthy environment.

Natural As Sleep’s Perspective

Every company offers specialty products that have “a little something” that sets them apart from the others. Natural As Sleep, Inc. has a focus that sets them apart—Luxurious, Organic, & Healthy mattresses that contribute to the healthy sleep environment. They do not try to cover the entire spectrum of the bedding industry and do not offer air beds, memory foam, or other mass marketed products. Instead, they offer beds that are organic and natural.

Mother Nature at Her Finest

Natural As Sleep’s foremost component is the naturally pigmented cotton which has been produced for nearly five millennia in Peru, making it the oldest recorded tradition of spinning and weaving in human history. The extraordinary accomplishments of pre Hispanic civilizations have rightly earned them the distinction as the “Master craftsmen of ancient America”. Organic EKO certification of both the fiber production and textile transformation processes has been awarded to them by Skal and other internationally recognized & accredited organizations. No pesticides, herbicides, artificial growth regulators, defoliants or other agro-chemicals have been used to grow or color their fabrics. All harvesting and color sorting is done by hand, as it has been for 4,500 years. Every harvest is different, with slight color variations, depending on climatic conditions, resulting in the color variations evident in Natural As Sleep’s mattresses.

For the Epitome of Luxury and Organic, Natural As Sleep will be introducing their exquisite Alpaca mattress, made with all natural Latex, completely organic Merino Wool and the finest organic “Alpaca” from the Peruvian Andes Mountains. For over 8,000 years the graceful Andean Alpaca has dominated the highest mountains of the New World grazing on wild pastures 4,000 meters above sea level. Since 1995 a 7,000 hectare farm has been certified as organic for the breeding of alpacas and llamas under the professional care of both trained veterinarians and Indian pastoralists. Fiber sorting employs dozens of women highly skilled in quality control and tactile recognition of fiber fineness. The fiber is then spun in an inspected mill under direct supervision. These conditions and these quality components are what make the Natural As Sleep natural mattress a truly unique experience.

“Luxury Meets Organic”

Natural As Sleep is very proud to introduce the prestigious designers that are a wonderful part of their showrooms and luxury linen designs, which will debut at the fall 2007 High Point Market.

The Pamela Worley collection of furniture and designs complements and showcases the Natural As Sleep mattresses. While Stephanie Lievsay’s top of bed designs lend their unique beauty to the ensemble of beds and mattresses. These designers’ products will be showcased at the Natural As Sleep showroom at the Fall High Point Market.

Come and see more of the Natural As Sleep experience at any of these market showrooms:

High Point, NC Market Square M41

Las Vegas, Nevada World Market Center Building “C” (opening in 2008)

Dallas, Texas Dallas Design Center Mary Kate Erwin (214) 392-3004