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Therapedic Introduces First FR Guarantee Top 10 bedding maker, Therapedic, has become the first bedding producer to announce a guarantee protecting retailers who sell its fire-resistant bedding against fines or penalties.
He said Therapedic can make that offer, which he described as the first such offer by any major bedding producer, because his company is that confident of the integrity of its fire-resistant solution.
"We hired the best consultants, purchased the finest FR materials, and rigorously tested every product," Borreggine said. "We pursued a robust FR solution so that we could insure dealers that they and their customers would be safe with Therapedic."
A federal open-flame mattress flammability standard took effect on July 1. Retailers who sell non-compliant sleep sets on or after that date face the prospect of fines, the U.S. Consumer Product Safety Commission has said.
In addition to announcing its new FR retail guarantee, Therapedic has unveiled a four-point education program targeted to the retail community. The centerpiece of the program is a six-page booklet, which explains the law, the regulations, and the responsibilities of each segment of the industry as it affects being in compliance with the new government regulations."We aim to demystify the new law, and simultaneously give the retailer confidence and security that product they get from Therapedic will protect both them and their customers," said Borreggine. He said the new law will give retailers an opportunity to boost retail sales and draw attention to the bedding category. "This will be a big story in the media for several weeks," said Borreggine. "Attention will be focused on our industry and the leadership role mattress manufacturers have taken in making homes safer from catastrophic fires. Retailers should look at this exposure as an unprecedented opportunity to not only sell product, but to make multiple sales so that consumers may bring the new, safer and compliant product to every bedroom in their home." Therapedic said that it will make its FR educational materials available to all retailers. "The educational booklet will be given to any retailer requesting it, whether they are a Therapedic dealer or not," said Borreggine. "Consumer safety is not a branded commodity and it is too important an issue for producers to limit release of key FR information," he said. "We have a responsibility to make this information available to everyone." Borreggine said education is the key to helping retailers overcome any challenges they believe the FR issue may pose. "Education is the solution to every obstacle the retailer faces at the point-of-sale," he said. "If we can educate retailers about the new FR law, and reveal strategies on how the new law may create opportunities to significantly spur new mattress sales, we will have provided a great service to the industry. And, we will have done our part in the very noble cause of helping to make the consumer’s home a safer place." For more information, contact Therapedic at (800) 314-4433 or visit www.therapedic.com |
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Therapedic, based in Princeton, New Jersey, said it will reimburse
any retailer who is cited for selling a non-compliant product that
is manufactured by Therapedic after July 1 for the full fine or
penalty levied against that dealer, according to Gerry Borreggine,
Therapedic’s president and CEO.