SLEEP SYNC SYSTEM™ Diagnostics By Boyd Specialty Sleep

Facilitating Sell Thru With Technology
Boyd Specialty Sleep, a 30 year industry leader in Specialty Sleep Bedding continues to blaze new paths with the introduction of innovative new merchandising tools including: Sleep Metrics, Mattress Diagnostics, Sleep Sync System—Accessory Selection Kiosk and a new Dot.Com based online furniture merchandising system. Denny Boyd, of Boyd Specialty Sleep states, “Our new customer focused merchandising technologies enable us to help our retail customers not just buy our product but also to help them sell it through effectively and efficiently.

The Sleep Sync System™ accessory selection Kiosk introduced at the Las Vegas Furniture Market gained rapid acceptance as the best way to streamline the execution of the top-of-bed accessory selling process, boost accessory margins and turns, and consistently manage the message being conveyed to the consumer, enabling even new associates to be ‘instant experts’.”

“Our commitment to our retailers no longer stops with simply providing the leading specialty sleep product to the market, but rather we make a substantial new type of investment in our retail partners with this technology,” says Boyd. “Our new merchandising tools ensure profitable and efficient sell-through, and we are proving out those efficiencies through beta testing in our own stores.” Expanding the approach to include mattress diagnostics has created a whole new type of marketing opportunity for Boyd customers in Specialty Sleep Products.

Sales Floor Challenges
Very often a furniture and mattress retailer experiences sales associate turnover in approximately six month cycles. This makes it very difficult to maintain a high level of training in the sales floor team. In addition, while the industry acknowledges the value of the right pillow as vital to maximizing the performance of the mattress, which is Boyd’s core product, and for reducing comfort returns, busy sales floors often skip over the accessory selection process as too time consuming or too inconvenient. Further complicating things, we find that top-of-bed products are many times merchandised in several different locations on a retail floor. Very often these displays are located in places that are inconvenient to the selling process.

The Sleep Sync System™ resolves these issues by presenting a predetermined pillow accessory selection displayed in one central location on a High Quality Cherry finished wood display system included with the Kiosk Program. The electronic recommendation process takes less than 2 minutes, ensuring fast consistent collection of information, and accurate recommendation of product.

Industry practices in comfort selling are full of challenges as well. Customers shopping for a new mattress often have pre-conceived notions about firmness and comfort. They enter the bedding department or gallery with a pre-existing idea of what the words “soft, medium and firm” mattress mean. There they meet a sales person who typically queries them with common questions on size and brand preference and on what their firmness preference is and the RSA then proceeds to recommend a series of mattresses to test rest. The result is an elaborate process of best guessing what the customer means by the words ‘soft, or firm or plush, or medium’.

Electronic Merchandising Solutions
The Sleep Sync System™ from Boyd Specialty Sleep, quickly and accurately identifies the consumer’s specific sleep concerns via kiosk based touch screen technology. That information is then used to recommend the correct accessory product, from a predetermined assortment, to satisfy those concerns. The information conveyed to the kiosk by the customer during the accessory selection process is also valuable information to the retail sales person in identifying the correct mattress.

Boyd continues the individualized comfort/support assessment process through to the mattress sleep surface by using patent pending air technology to diagnose the customer’s exact comfort preference, substantially reducing the amount of time it takes to complete the mattress selection process.

Electronic Merchandising Solutions from Boyd Specialty Sleep, accurately matches the retailer’s customers to their pillow and mattress, increasing the value of the retail service, improving transaction value and reducing or eliminating comfort returns.

Boyd offers further validation of results that can be achieved with testimonials and data from several months of retail Beta tests.

For Bedroom Furniture Too
In addition to the diagnostic merchandising tools for bedding, Boyd’s dot.com bedroom furniture program enables Boyd’s retailers to extend online the delivery of quality, convenience and value to their customer. This Virtual store concept drives incremental sales, eliminates risk and leverages Boyd’s considerable expertise in logistics for their customers benefit. This enables Boyd retailers to add high quality Bedroom Furniture to the list of benefits they can offer their customer.

For more information on the Sleep Sync System™ Accessory Selection Kiosk program please contact:
Kris Thomsen at Boyd Specialty Sleep

Highpoint on the 7th floor of the National Furniture Mart Building

(612) 384-5516